Embracing change and innovation can be a catalyst for agency growth and long-term resilience. In this episode of the Marketing Agency Power Hour, host Cal Wilder sits down with Lysa Miller, Founder & CEO of Ladybugz Interactive Agency, a boutique firm known for its personalized approach and commitment to creativity, adaptability, and women’s empowerment.

Lysa shares her journey from launching the Metro West Women’s Network to revitalizing her agency with a renewed focus on agility and innovation. She emphasizes how staying open to change has allowed her to build a flexible team, integrate emerging technologies like AI, and maintain a competitive edge in a dynamic market. Lysa also discusses the use of the Profit First financial model to drive sustainable profitability, as well as how pricing flexibility supports both growth and client relationships.

Whether you're leading a small team or scaling a creative agency, Lysa’s insights on resilience, client experience, and strategic adaptation offer a powerful blueprint for navigating change and building a purpose-driven business.

Takeaways:

• Embrace innovation and agility to stay competitive in a fast-changing market
• How Lysa’s agency uses the Profit First model to drive profitability and financial clarity
• Leverage freelance talent to stay nimble and scale strategic ally
• Offer personalized experiences and pricing flexibility to deepen client relationships

Connect with Lysa:

• LinkedIn: https://www.linkedin.com/in/lysapreneur/
• Ladybugz Interactive Agency: ladybugz.com
• MetroWest Women's Network: metrowestwomen.com

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