Embrace Curiosity to Grow a Vibrant Podcast Community with Chidinma Azubuike - EP 97 cover art

Embrace Curiosity to Grow a Vibrant Podcast Community with Chidinma Azubuike - EP 97

Embrace Curiosity to Grow a Vibrant Podcast Community with Chidinma Azubuike - EP 97

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 How can curiosity and commitment to your listener drive your show’s growth? From guest selection to generating advertising revenue, the process of running your own podcast is always challenging and fascinating, and it often calls on you to take big chances. That’s exactly what Chidinma Azubuike discovered when she started “But What Do I Know?” back in 2020. Her willingness to keep trying new tactics has paid off—all while working toward her primary goal of fostering a vibrant and thriving listener community. In this episode, Mary sits down with Chidinma to talk show prep, rebrands, and the difference between American and Canadian ad partners. Discover some fresh ideas for building listener engagement on this passive medium and how to deliver an authentic community resource while also making money. Whether you’re just starting your podcast or have been working away for years, Chidinma’s perspective is sure to have you taking notes and making plans to take your show to the next level. Learn an exploratory approach to creating an award-winning podcast: How Chidinma turned to life experience to inspire her showWhen and how to tackle a rebrandTransforming listeners into a real communityMaking moves to monetize your podcast Links worth mentioning from the episode: Register for BWDIK’s virtual movie screening of “Village Keeper” - https://docs.google.com/forms/d/e/1FAIpQLSdJ3oHnRoTAruUHjbsvMTncTv8UMuBPD1IdOJeEG28jhXjTzQ/viewformCBC, “The Golden Globes want to honour podcasting”: https://www.cbc.ca/arts/commotion/the-golden-globes-want-to-honour-podcasting-1.7532676 Engage with Chidinma Azubuike: Listen to the But What Do I Know podcast - https://www.bwdikpodcast.com/podcastFollow But What Do I Know on Instagram - https://www.instagram.com/bwdikpodcast/ Connect with Mary! Leave a voice note with your feedback at https://www.speakpipe.com/VisibleVoice or email visiblevoicepodcast@gmail.comGet the full transcript of the episode at http://www.visiblevoicepodcast.comRead up on more secrets with the Visible Voice Insights Newsletter https://www.organizedsound.ca/newsletterTo learn more or work with Mary, check out https://www.organizedsound.caLink up on LinkedIn https://www.linkedin.com/in/marychan-organizedsound/Engage on Instagram @OrganizedSoundProductions https://www.instagram.com/organizedsoundproductions Show Credits: Podcast audio design, engineering, and editing by Mary Chan of Organized Sound ProductionsShow notes written by Shannon Kirk of Right Words StudioPost-production support by Kristalee Forre of Forre You VAPodcast cover art by Emily Johnston of Artio Design Co. Transcript with Audio Description: [MUSIC IN - GHOSTHOOD FEATURING SARA AZRIEL “LET’S GO” BEGINS] MARY: When looking at new podcasts for something to listen to on your podcast player, sometimes one just stands out. For me, it was quite a few years ago when the title But What Do I Know grabbed my attention. It was nominated for a podcast award and it really resonated with me because, the imposter syndrome behind that question, my need for continual learning, and also learning from a fellow Canadian, which was rare at that time. When I saw the show, Canadian podcasts weren't really highlighted as Canadian, but really it was all about that imposter syndrome part. That little girl's uncertainty that I have that still lingers inside of me even as I am a 45 year old woman today. Right. Like all of this stuff comes up, and it came up through that one question, the title of her podcast. So I added But What Do I Know? to my list, even though I didn't listen to it, not in the beginning at least, because I wasn't ready to face my inner struggles with that little girl that I was talking about, right? That struggle of, ooh, I actually have to look at this now. Nah. But I'll still save it on my podcast player because you just never know, right? And then I fast forward to last year, 2024, and the podcast was rebranded and it spoke to me even more. I was like, wait a minute, why did this rebrand happen? What's different? What's going on? And it piqued my curiosity. So I was like, okay, leaning towards the curiosity versus, ooh, do I have to face my inner demons? And that was the change for me. And I decided to hit play because I realized, yeah, what do I know? Because I could learn from Chidinma Azubuike. Chidinma and I chat about her podcasting journey and what success looks like for her now. Because as we know, podcasting is a lot of work. So how does her curiosity and drive to build community work for her podcast today? This is episode number 97 on the Podcaster's Guide to a Visible Voice. << WOMAN SINGS: So so so so let’s go >> MARY: Chidinma, thank you so much for joining me on the show, because when I saw the title of your show, But What Do I Know? I say that to myself all the time. It's like, but what do I know? What do I know? And I just really connected with you on that. And then the fact that we're ...

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