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Your followers don't belong to you, but your e-mail list does!

In this episode, I’m joined by Survivor alum and self-proclaimed “Fresh Princess of Email,” Liz Wilcox - and she’s sharing her best strategies for connecting with people and making sales through e-mail marketing.

Whether you’ve been avoiding email marketing because it feels boring, sleazy, or just overwhelming, this convo is packed with simple, practical shifts that will help you build an e-mail list that works for you - and have fun doing it.

We talk about:

• Why your email list is the most important asset in your business
• How to grow your list using what you already have (no tech overload or fancy funnels required)
• What makes a killer freebie (and why yours might be missing the mark)
• Mistakes you might be making on your lead magnet landing page
• Creative ideas for growing your audience fast - even offlin
• And how to choose list-building strategies that fit YOUR strengths and vibe

Liz’s whole approach is about keeping it simple, keeping it human, and keeping it you.

Links & References:

• Join us at our next PWR Virtual Speed Networking Event!
• For even deeper connections, check out the Powerful Women Rising Community!
• CLICK HERE to get Liz's free welcome sequence template, 3 newsletter samples, and 52 subject lines - or check out her $9/month Email Marketing Membership that’ll save you hours and get your emails DONE.

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Melissa Snow is a Business Relationship Strategist dedicated to empowering women in entrepreneurship. She founded the Powerful Women Rising Community, which provides female business owners with essential support and resources for business growth.

Melissa's other mission is to revolutionize networking, promoting authenticity and genuine connections over sleazy sales tactics. She runs an incredible monthly Virtual Speed Networking Event which you can attend once at no cost using the code FIRSTTIME

She lives in Colorado Springs with two dogs, her soul cat Giorgio and any number of foster kittens. She loves iced coffee, Taylor Swift, and Threads.