In this episode, Eric and Mike dig into email marketing—how to kick things off, what to focus on, and why “just start a newsletter” might not be the golden ticket. They walk through setting clear goals, whether that’s growing your list, boosting sales, or building awareness, and how those goals shape everything that follows.

You’ll hear why trust beats tactics, how to strike the right balance between value and asks, and why email is only powerful if your audience actually wants to hear from you. If you're going to hit send, this episode will help make sure it’s worth it.

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