This episode breaks down a powerful promotional strategy used by Nicholate Osinachi (The Copywriting Duchess) to generate impressive results during Black Friday, Cyber Monday, and St. Patrick’s Day campaigns. If you're looking for email marketing strategies that boost conversions, improve deliverability, and maximize seasonal sales, this conversation is a goldmine.

👤GUEST RESOURCES

Guest: Nicholate Osinachi (The Copywriting Duchess)

Facebook Link: https://web.facebook.com/osinachi.nicholatechiemena

LISTEN OUT FOR

✅ The biggest email marketing mistake she has made (and what she learned)

✅ How she discovered Alex and what inspired the technique

✅ The email structure she used for the double promo campaigns

✅ Which sales performed better: Black Friday vs. St. Patrick’s Day

✅ Key email marketing myths she wants to debunk

✅ Factors that influence your email deliverability rate

HIGHLIGHTS FROM EPISODE

⏰ 2:49- How she started her copywriting journey

⏰ 4:02- What inspired her to test the double promo technique during Black Friday

⏰ 10:58- Breaking down the double promo technique

⏰ 14:45- Where “test clickers” were redirected

⏰ 17:52- The timeline between early testers and the main Black Friday promo (shortened & clearer)

⏰ 25:09- Time spacing between each email in the promo sequence

⏰ 26:21- Final results from early testers + overall campaign results

⏰ 28:20- What she would tweak if she had to run it again

⏰ 34:42- Her top 3 tips for a successful promo sale

⏰ 37:06- How to generate consistent revenue even when you're not running promos

⏰ 38:57- Dr. Sapphire’s take on implementing promo strategies

⏰ 40:43- How to connect with Nicholate

Found value in this episode? Share it with a fellow entrepreneur who wants to master email marketing, and don’t forget to leave a review — your support helps us reach more business owners! 💛

Important Links

Instagram: https://www.linkedin.com/in/ayebanoabenwari/

LinkedIn: https://www.instagram.com/dr.sapphire_/

Courses: https://sapphirelearninghub.nestuge.com/

Start & Grow Club Waitlist: https://forms.fillout.com/t/kfsUW8gtjSus

Services: https://sapphirelearninghub.com/s

ervices/

Download These 12 Emails Free: https://sapphirelearninghub.com/services/

Discover a hidden gem in the world of email marketing! Dr. Sapphire shares her experience with an unpopular but powerful email marketing software, revealing how it helped her improve engagement, automation, and analytics — all while being budget-friendly and beginner-friendly.

RESOURCE:

Get $20 discount when you use Dr. Sapphire's Referral Link 👇:

https://sendpulse.com?p=6910e8c783e6d&coupon=NJJ-MAU-303

LISTEN OUT FOR:

✅ Dr. Sapphire’s journey into Email Marketing

✅ How she discovered an underrated email marketing software

✅ Key features that make this tool powerful

✅ How automation and segmentation improve engagement

✅ Benefits of using this tool (including local payment options)

✅ What makes this software different from popular tools

HIGHLIGHTS FROM EPISODE:

⏰ 0:48- Email Marketing Tools Dr. Sapphire Has Tried

⏰ 2:13- How She Started Her Email Marketing Journey

⏰ 5:32- Discovering This Underrated Email Marketing Software

⏰ 7:51- Standout Features of the Software

⏰ 10:04- Integrations and Audience Segmentation

⏰ 10:50-Benefits for Users (Including Local Currency Payments)

⏰ 11:45- Automation Features and Advantages

⏰ 15:05- Analytics and Performance Tracking

⏰ 17:32- Suggested Improvements

⏰ 23:38- Email Templates and Design Options

⏰ 23:58- Limitations to Keep in Mind

⏰ 26:00 The Name of the Software + Pricing Breakdown

Found value in this episode? Share it with someone who wants to master email marketing, and don’t forget to leave a review — your support helps us reach more people! 💛

Important Links

Instagram: https://www.linkedin.com/in/ayebanoabenwari/

LinkedIn: https://www.instagram.com/dr.sapphire_/

Courses: https://sapphirelearninghub.nestuge.com/

Start & Grow Club Waitlist: https://forms.fillout.com/t/kfsUW8gtjSus

Services: https://sapphirelearninghub.com/services/

Download These 12 Emails Free: https://sapphirelearninghub.com/services/

Ever wondered how to successfully launch your email list and attract the right audience from the start? 💡

In this episode (originally from a live webinar), Dr. Sapphire breaks down her List Launch Blueprint — a practical roadmap to grow, nurture, and monetize your email list.

She shares lessons from her own journey, real case studies, and the exact strategies she uses to help clients build engaged audiences that convert.

RESOURCES

1. Episode 19: What Email Marketing Tools should I use? 5 key factors to consider with Dr. Sapphire.👇

https://episodes.captivate.fm/episode/3b0aa6ef-29c8-4266-adeb-1ead83bdec6f.mp3

2. Episode 20: Create your Welcome Sequence Map with Dr. Sapphire 👇

https://episodes.captivate.fm/episode/07c8d5c4-f0dc-48ae-978c-f0cafe1329fc.mp3

3. List of tools Dr. Sapphire recommends 👇

sapphirelearninghub.com/tools

4. Join the start and grow club here 👇

RESOURCES

1. Episode 19: What Email Marketing Tools should I use? 5 key factors to consider with Dr. Sapphire.👇

https://episodes.captivate.fm/episode/3b0aa6ef-29c8-4266-adeb-1ead83bdec6f.mp3

2. Episode 20: Create your Welcome Sequence Map with Dr. Sapphire 👇

https://episodes.captivate.fm/episode/07c8d5c4-f0dc-48ae-978c-f0cafe1329fc.mp3

3. List of tools Dr. Sapphire recommends 👇

sapphirelearninghub.com/tools

4. Join the start and grow club here 👇

sapphirelearninghub.com/startandgrowclub

🎧 LISTEN OUT FOR

✅ Dr. Sapphire’s journey into email marketing (and her early audience–message mismatch)

✅ The different types of lead magnets that attract quality subscribers

✅ How to write and structure your welcome sequence emails

✅ The difference between email marketing and cold emailing

✅ How to use storytelling to make your emails more engaging

✅ Details on the Start & Grow Club — for business owners ready to build and monetize their lists

HIGHLIGHTS FROM THE EPISODE

⏰ 0:38 – Episode introduction

⏰ 2:16 – Case study: defining your audience and attraction strategy

⏰ 6:48 – Positioning yourself before launching your list

⏰ 8:38 – Managing a diverse audience

⏰ 8:55 – Two methods for understanding your audience

⏰ 10:51 – Attracting your ideal subscribers

⏰ 12:21 – Key factor in audience attraction

⏰ 15:16 – One rule you must follow when building your audience

⏰ 16:34 – How to keep subscribers reading (and buying) after the first email

⏰ 17:30 – Crafting your welcome sequence emails

⏰ 19:13 – Three list growth strategies

⏰ 23:14 – Deciding what to sell to your audience

⏰ 24:10 – Three ways to monetize your email list

⏰ 30:44 – Tools and helpful resources for execution

⏰ 33:28 – How Dr. Sapphire can help you grow your list

⏰ 36:22 – Common mistakes to avoid when launching

⏰ 37:37 – How to reach a wider audience effectively

Did this episode help? Please share it with your friends and don't forget to leave a review.🤗

Important Links

Instagram: https://www.linkedin.com/in/ayebanoabenwari/

LinkedIn: https://www.instagram.com/dr.sapphire_/

Courses: https://sapphirelearninghub.nestuge.com/

Start & Grow Club Waitlist: https://forms.fillout.com/t/kfsUW8gtjSus

Services:...

If you’ve ever wondered how AI and automation can transform your email marketing workflow, this episode is for you! 💌

Our guest, Jacqui Money, shares how she leverages custom GPTs and AI tools to write smarter, faster, and more personalized emails — without losing her authentic voice.

She walks us through her journey from manual writing to creating an AI-powered system that saves time and boosts productivity, while also touching on the ethics and boundaries of using AI in client work.

👤 GUEST RESOURCES

Guest: Jacqui Money

Website: https://jacquimoney.com/

LinkedIn: https://www.linkedin.com/in/jacquimoney/

Link to community: https://www.facebook.com/groups/scalewithairtable

Get her free Email prompts pack 👇:

http://jacquimoney.com/eme-podcast

🔍 LISTEN OUT FOR

✅ How AI and custom GPTs are changing email marketing

✅ What custom GPTs are and why they matter

✅ How her email writing process evolved with AI

✅ Key limitations of using custom GPTs

✅ Ethical concerns when using AI for clients

✅ Her mentor team’s role in improving her GPTs

HIGHLIGHTS FROM EPISODE

⏰ 2:14 — How Jacqui got into systems, automation, and email marketing

⏰ 7:47 — Her top 3 favourite tools (aside from Airtable) for automating workflows

⏰ 9:44 — The challenge that pushed her to create her own custom GPTs

⏰ 14:49 — How she gets 2 GPTs to work together in one workspace

⏰ 16:35 — Building her AI-powered writing system for email marketing

⏰ 18:42 — How to train your custom GPTs to match your tone and brand voice

⏰ 21:36 — Her top 5 must-haves when creating an AI training document

⏰ 23:39 — Her favourite AI prompts for writing high-converting emails

⏰ 26:10 — The biggest benefits she’s experienced since customizing her GPTs

⏰ 30:12 — One key piece of advice for

creators looking to use AI in their email strategy

⏰ 35:29 — Her biggest email marketing mistake and what she learned

⏰ 37:13 — How to connect with Jacqui

⏰ 38:40 — Her final thoughts on the future of AI and email writing

Loved this episode?😉 Leave a review on Spotify.

Important Links

Instagram: https://www.linkedin.com/in/ayebanoabenwari/

LinkedIn: https://www.instagram.com/dr.sapphire_/

Courses: https://sapphirelearninghub.nestuge.com/

Start & Grow Club Waitlist: https://forms.fillout.com/t/kfsUW8gtjSus

Services: https://sapphirelearninghub.com/services/

Download These 12 Emails Free: https://sapphirelearninghub.com/services/

Think open rates tell the whole story? Or that sending daily emails will automatically boost conversions? 🤔

In this special compilation episode, six top email marketers share the biggest email marketing myths they’ve encountered — and reveal what actually works.

From fixing deliverability and understanding your subscribers’ behavior to building relationships that convert, you’ll hear real insights that can help you write smarter emails and grow your list with confidence.

Whether you’re a beginner or a pro, this myth-busting episode will help you avoid common mistakes and focus on what really drives engagement and sales. 🚀

LISTEN OUT FOR:

✔️ The most common email marketing myths (and the truth behind them)

✔️ How to improve deliverability and land in the Primary inbox

✔️ Strategies real experts use to boost engagement

✔️ The myths that might be holding your email list back

⏰ HIGHLIGHTS FROM THE EPISODE:

1. Episode with Shannon Vondy

0:41 – Shannon Vondy’s biggest email marketing myth (and the truth behind it)

1. Episode with Comfort Essien

2:37 – Comfort’s first email marketing myth exposed

4:48 – The deliverability strategy she uses to land in the Primary inbox

5:10 – An extra tip for improving deliverability

6:48 – Comfort’s second myth clarified

9:26 – Her third myth and how she fixed it

1. Episode with Rhianna Clavering

12:02 – Rhianna’s first myth about email marketing — and what she learned

12:42 – Rhianna’s second myth revealed

13:10 – Her third myth and how it changed her strategy

1. Episode with Chijioke (The Kontent Guru)

14:24 – Chijioke’s biggest email marketing misconception

1. Episode with Breanna

16:34 – Breanna’s myth she’d love to burn forever 🔥

19:27 – Dr. Sapphire’s top email marketing myth and her take on how to fix it

🎧Want The Full Story? Listen to each Guest's Episode Here👇:

1. 🎙️Episode with Shannon Vondy

Title: : How One Email Marketing Experiment Led to 5X List Growth 🚀 + Surprising Sales Wins with Comfort Essien

Link: https://episodes.captivate.fm/episode/54ebc462-7ea3-47d3-908a-adefd88744e9.mp3

2.🎙️ Episode with Comfort Essien

Title: How One Email Marketing Experiment Led to 5X List Growth 🚀 + Surprising Sales Wins with Comfort Essien

Link: https://episodes.captivate.fm/episode/6b289661-63eb-4f80-8460-4e5f77dd3368.mp3

3. 🎙️Episode with Rhianna Clavering

Title: Out-of-the-Box Email Marketing Strategies with Rhianna Clavering

Link: https://episodes.captivate.fm/episode/70578e0a-2e0f-400a-b625-9033f9a32d5e.mp3

4.🎙️ Episode with Chijioke

Title: How We Got Our Emails Out of Spam Using Gemini with Chijioke (The Kontent Guru)

Link: https://episodes.captivate.fm/episode/d3e26d12-3e4d-4123-bb7c-01df30c9b2a0.mp3

5. Episode with Breanna Owen (Upcoming episode, anticipate)

Title: Guess in the comment section 🤔

CONNECT WITH HOST;

Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community,...

If you’ve ever wished your business could run smoothly — even while you rest — this episode is for you. 🚀

Ihuoma Chukwuezi shares how she built her automation system from scratch, the tools that saved her hours every week, and how she uses email funnels to nurture clients without constantly being online.

Whether you’re just starting with email automation or looking to simplify your workflow, this episode will help you work smarter, not harder. ⚙️

👥 GUEST RESOURCES

Guest: Ihuoma Chukwuezi

Website: https://digitalbizguru.com.ng/novice2pro-free-ads-class/

Social Media: http://digitalbizguru.com.ng/links

Link to community: https://chat.whatsapp.com/GF5wt1p4ULaAwSaxrdXtXH?mode=ems_copy_t

LISTEN OUT FOR

✅ Her journey into email marketing and automation

✅ How automation improves your client relationships and communication flow

✅ Why funnels are the backbone of every great automation system

✅ Taking automation one step at a time (so you don’t get overwhelmed)

✅ Why using Google Docs helps protect your work and avoid data loss

✅ How automation helped her save time, boost productivity, and focus on what truly matters

HIGHLIGHTS FROM THE EPISODE

⏰ 2:39 – Ihuoma’s story and how Digital Buz began

⏰ 19:32 – The first automations she set up when she started

⏰ 25:38 – How long it took to build her full automation system

⏰ 30:25 – The tools that powered her automation workflow

⏰ 34:40 – A deeper look at the tools she uses daily

⏰ 38:10 – Key results and time-saving wins from automation

⏰ 43:27 – What she’d do differently if she had to rebuild her automations

⏰ 49:39 – The one question to ask if you’re struggling with automation

⏰ 51:13 – Her biggest email marketing mistake (and what she learned)

⏰ 54:56 – How to connect and work with Ihuoma

CONNECT WITH HOST;

Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations and conversions all through email marketing.

Work With Me:

Website-

https://sapphirelearninghub.com/services/

Instagram - https://www.instagram.com/sapphirelearninghub/

LinkedIn - https://www.linkedin.com/in/ayebanoabenwari/

Online Email Marketing School🎓 -

I believe anyone including you can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.

In our online school, we use the PIE framework to ensure you get practical implementation and experience. You see confidence and skill comes from doing. And in here’ that’s how we roll.

LinkedIn - https://www.linkedin.com/company/sapphirelearninghub

Instagram - https://www.instagram.com/sapphirelearninghub

Store - https://sapphirelearninghub.nestuge.com/

Community -

📩 INSIDE THIS EPISODE

You know that saying, “once beaten, twice shy”? 💡

In this episode, Dr. Sapphire breaks down the most common mistakes people make when building their email lists — and how to fix them using her ANCO Framework (Attract, Nurture, Convert, Optimize).

Whether you’re a beginner or already running campaigns, you’ll learn how to attract the right audience, nurture them authentically, and optimize your list using data.

Grab your notebook; this one’s packed with practical tips! 📝

LISTEN OUT FOR

✅ Dr. Sapphire’s ANCO Framework for email marketing

✅ Why you need to talk about your lead magnet consistently

✅ Understanding your audience’s real problem (and solving it)

✅ Crafting messages that connect — not sound salesy

✅ What it really means to optimize your list

✅ How to use email audits and data to improve deliverability

HIGHLIGHTS FROM THE EPISODE

ATTRACT

⏰ 2:47 – The first mistake: audience-message mismatch

⏰ 4:49 – The second mistake when building a list

NURTURE

⏰ 6:52 – Not solving your audience’s real problem

⏰ 7:48 – Ghosting your audience (and how to fix it)

⏰ 9:07 – Creating a consistency system for your emails

⏰ 10:06 – Example of how to build your system

CONVERT

⏰ 11:28 – The biggest conversion mistake (and how to solve it)

OPTIMIZE

⏰ 14:11 – The optimization mistake most people make

⏰ 15:09 – How to fix your optimization problem

⏰ 15:58 – Using data to improve your email list

⏰ 18:51 – Recap of all four stages

⏰ 20:45 – How to work with or learn from Dr. Sapphire

Important Links

Instagram: https://www.linkedin.com/in/ayebanoabenwari/

LinkedIn: https://www.instagram.com/dr.sapphire_/

Courses: https://sapphirelearninghub.nestuge.com/

Start & Grow Club Waitlist: https://forms.fillout.com/t/kfsUW8gtjSus

Services: https://sapphirelearninghub.com/services/

Download These 12 Emails Free: https://sapphirelearninghub.com/services/

In this episode (originally recorded in 2021 but still packed with timeless insights), Dr. Sapphire breaks down the exact list-building strategies she used to attract 250+ leads in only 5 days. From choosing the right lead magnet to leveraging multiple platforms, this episode is a goldmine for business owners who want to start, grow, and monetize their email lists.

Ready to finally grow your audience?

The Start & Grow Club is for business owners who want to start, grow, and monetize their email list but don’t know how to get started. Simple strategies. Real results.

Click on the link here: https://forms.fillout.com/t/kfsUW8gtjSus

LISTEN OUT FOR

✅ Her journey from Canva design to email marketing

✅ Thinking long-term when building your list (leveraging different audience buying journeys)

✅ Picking a lead magnet that solves your audience’s real problem

✅ The “Exact Strategy She Used” for rapid list building

✅ Balancing content marketing vs referrals and how to use both effectively

HIGHLIGHTS FROM THE EPISODE

⏰ 2:11 – What Dr. Sapphire does now in email marketing

⏰ 3:52 – Why and how she started building her list

⏰ 5:27 – First strategy she used: choosing the right lead magnet

⏰ 6:11 – Making your lead magnet irresistible (packaging + format)

⏰ 8:05 – Positioning and promoting your lead magnet

⏰ 8:38 – How she leveraged Instagram for lead magnet promotion

⏰ 9:11 – Front-end promotion (Twitter, WhatsApp) + back-end referral strategy

⏰ 12:09 – Promoting your lead magnet via WhatsApp

⏰ 12:37 – Extra tips for generating leads with these strategies

⏰ 13:22 – Quick recap of all the strategies

⏰ 14:49 – About the Start & Grow Club (helping business owners start, grow, and monetize their email lists)

⏰ 16:08 – About the Email Marketing Briefcase (for those managing email lists for local & international clients)

🚀 Struggling with email list management? The Email Marketing Briefcase is your all-in-one toolkit for running professional campaigns — with templates, strategies, and resources to simplify your workflow. 👇

Use this code: %Episode28% and get a discount off The Email Marketing Briefcase here - https://nestuge.com/briefcase

CONNECT WITH HOST;

Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari), and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.

Work With Me:

Website-

https://sapphirelearninghub.com/services/

Instagram - https://www.instagram.com/sapphirelearninghub/

LinkedIn - https://www.linkedin.com/in/ayebanoabenwari/

Online Email Marketing School🎓 -

I believe anyone including you can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.

In our online s

Support the show

Connect With Host

Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.