In this value-packed episode, Peace Okuns shares her proven strategies for making email marketing work for service-based businesses and coaching brands. From overcoming the fear of “sending too many emails” to mastering A/B testing, she breaks down the steps to create valuable, engaging, and high-converting emails—without burning out or losing subscribers.

Whether you’re a coach, consultant, or service provider looking to boost your open rates, click-throughs, and conversions, this episode will give you practical steps and the confidence to make your email list your most profitable asset.



🔗 Guest Resources

Guest: Peace Okuns

🌐 Website: http://www.crestwords.com

📱 Instagram: https://www.instagram.com/crestwordscs



👂🏾 Listen Out For

✅ What the guest loves most about email marketing ❤️

✅ The expectations she had when starting out email marketing for service providers

✅ What exactly she was testing when sending out her emails 🧪

✅ Important questions to ask when creating valuable emails

✅ Handling the fear of bombarding your list 📩

✅ How long it took her before she started seeing results

✅ Some of the biggest lessons she learned from testing her strategy

✅ The one piece of advice she’d give coaches/service providers ✨

✅ The importance of A/B testing for email success





Highlights from the Episode

⏰1:19 – A little bit about the guest (Peace Okuns) and her email marketing journey

⏰ 3:02 – A weird response she has gotten from email subscribers

⏰ 5:35 – Her thoughts on ConvertKit Creator's Network

⏰ 7:55 – The key difference between how e-commerce and service providers do email marketing

⏰ 11:52– What she learned from the test she did when she started

⏰ 14:37- Other struggles service providers/coaches face besides not knowing what to write

⏰ 15:58 – The email strategy she used and how she implemented it

⏰ 18:21– What a valuable email is, and how to know you’re sending valuable emails

⏰ 22:13 – Where formulas come in when creating valuable emails

⏰ 23:46 – Implementing this strategy during a sales season or launch

⏰ 26:44 – The results she saw from implementing this strategy

⏰ 30:35 – How long it might take to see results when trying this strategy wfor the first time

⏰ 35:12 – What she uses for this strategy besides email service providers

⏰ 37:54 – Can people with an already established list still apply this?

🚨 Open Rate Confessions👇
⏰ 39:33 – Her biggest open rate revelation

⏰ 44:32 – Her favourite subject line when crafting emails

⏰ 50:35 – Advice to her younger self on email marketing

Support the show

Connect With Host

Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.

• Work With Me: Click Here to View All Email Marketing Services
• Instagram: https://www.instagram.com/dr.sapphire_/
• LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/

This episode is a replay of the 7th live class in the Lead Magnet In A Week challenge by Email Marketing Strategist & Educator, Dr. Sapphire. If you've ever wondered how to build a compelling welcome sequence that nurtures leads, increases click-through rates, and preps your audience for sales — this episode maps it out clearly.

Whether you're building your first welcome sequence or refining an old one, Dr. Sapphire walks you through what each email should do, why FAQs matter, and how to blend story and sales without sounding robotic.




📌 Inside This Episode:

✨ How to create a welcome sequence with intention, not guesswork.

✨ The purpose behind every email in a sequence — from welcome to CTA.

✨ Why social media isn’t enough and how email fills the gap.

✨ Real-time feedback on welcome sequence outlines from participants.

✨ How to structure your first few emails to boost deliverability and engagement.

✨ Using more than one email a day strategically.

✨ What makes an email “sales-focused” and how to add it in.

✨ The underrated power of addressing objections through FAQs.




🧠 Listen Out For:

✅ The synergy between social media and email in Dr. Sapphire’s ecosystem.

✅ What challenge participants aim to achieve with their welcome sequences.

✅ The core goal of her welcome sequence and how it's strategically mapped.

✅ What each email in a welcome sequence should represent and accomplish.

✅ The surprising benefit of sending more than one email a day.

✅ What defines a sales-focused email.

✅ How incorporating frequently asked questions enhances your sequence’s impact.




🎯 Highlights from the Episode:

⏰ 1:12 – A thought-provoking question she asks her podcast guests

⏰ 5:13– 4 key roles emails should play in your nurture sequence

⏰ 16:39 – Story Part Worksheet: How to begin structuring your sequence👇

⏰ 17:28 - The core goal of her welcome sequence

⏰ 17:45 – Mapping out the reader’s journey through the emails

⏰ 19:35 – Taking your audience from “cold” to “converted”

⏰19:48 – What your first email should actually do.

⏰24:34- The role of the second email in a welcome sequence

⏰28:33 – Tip: Set the right expectations from your first email

⏰ 30:27 – Blending your welcome series with a sales-focused sequence

⏰30:27 – Choosing how many emails to include in your sequence

⏰ 46:44 – Improving deliverability rates from the first email

⏰ 48:15 – Real-time review of a participant’s welcome sequence outline

⏰ 50:49 – Another participant’s outline and how to improve it

⏰ 52:57 – How many emails are ideal in a welcome sequence?

⏰ 54:26 – Should you cross-sell right after delivering a lead magnet?

⏰ 57:32 – Live class feedback and wrap-up

Support the show

Connect With Host

Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.

• Work With Me: Click Here to View All Email Marketing Services
• Instagram: https://www.instagram.com/dr.sapphire_/
• LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/

Choosing the right email marketing tool can make or break your list-building and marketing success. In this live training session from the “Lead Magnet in a Week Challenge,” Dr. Sapphire breaks down:

✅ The 5 most important factors you should consider before committing to an email tool
✅ Myths to avoid so you don’t waste time and money
✅ How to know if you should go for free or paid tools
✅ What your industry, list size, and marketing goals have to do with your choice

If you’ve ever felt stuck or confused about which tool is right for you, this episode will guide you to make the smartest decision for your business.

RESOURCES FROM THE LIVE CLASS👇

Quiz Link: https://whatemailmarketingtool.lovable.app/quiz



Link to start and grow club: http://sapphirelearninghub.com/startandgrowclub/





LISTEN OUT FOR

✅ What shaped her journey & experience with over 20 email marketing tools

✅ The #1 thing participants in the challenge look for when choosing a tool

✅ Key factors that should influence your decision before committing to an email tool

✅ Why your industry type matters when picking an email service provider

✅ How to decide if you can sustain a paid service long-term

✅ Knowing your non-negotiables before signing up for any tool





EPISODE HIGHLIGHTS

🎯 Ready to finally choose the right email marketing tool for your business? Start here!

⏰ 3:37 – Why she has used over 20 email marketing tools

⏰ 17:04 – One myth about email marketing tools she wants to burst

⏰ 20:48 – The 1st key factor to consider: The industry you fall under

⏰ 25:62 – The 2nd factor: Should you go for a free or paid service?

⏰ 27:33 – The 3rd factor: How your list size affects your choice of email tools

⏰ 29:33 – The 4th factor: What matters most to you—simplicity, automation, analytics, or aesthetics?

⏰ 37:32 – The 5th factor: How your vibe and work style influence your choice

📌 QUESTIONS & ANSWERS
⏰ 56:03 – How to get a domain before starting an email list

HERE'S SOME TEA YOU SHOULDN'T MISS👇
⏰ 65:02 – What the Start and Grow Club is all about



CONNECT WITH HOST;
Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations and conversions all through email marketing.

Work With Me: https://forms.fillout.com/t/mjZ8unuvtyus?
Instagram - https://www.instagram.com/sapphirelearninghub/
LinkedIn - https://www.linkedin.com/in/ayebanoabenwari/



Online Email Marketing School🎓 -
I believe anyone including you can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.

In our online school, we use the PIE framework to ensure you get practical implementation and experience. You se

Support the show

Connect With Host

Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.

• Work With Me: Click Here to View All Email Marketing Services
• Instagram: https://www.instagram.com/dr.sapphire_/
• LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/

INSIDE THIS EPISODE:

Struggling to get your subscribers to open and click your emails? In this episode, Sandra Tabansi breaks down the practical tweaks she made to improve open rates and click-through rates, why understanding your metrics is key to growth, and how social listening can help you craft emails that resonate with your audience.

If you’re ready to turn low-engagement emails into high-performing ones, this is a must-listen!




GUEST RESOURCES:

👤 Guest: Sandra Tabansi

📩LinkedIn: http://www.linkedin.com/in/techcontentexpert/




LISTEN OUT FOR

✅ When Sandra struggled with getting people to click—and what changed

✅ How and why she implemented segmentation for better engagement

✅ The type of CTA that works best—and how to choose the right timing for maximum clicks

✅ How she tracks data to identify the real engines driving email list growth

✅ Why understanding your click-through rates & open rates can make or break your strategy





EPISODE HIGHLIGHTS
🎯 Ready to turn more readers into clickers? Discover Sandra’s proven strategies for improving email engagement and driving conversions!

⏰ 11:02 – What to do when you don’t have full autonomy but need to grow a list

⏰ 14:46 – How she helped a brand grow its list (key metrics revealed)

⏰ 24:14 – Writing CTAs that get clicks: Pain points vs benefits

⏰ 28:32 – The results after tweaking her emails

⏰ 30:44 – How the new strategies impacted her email metrics

⏰ 38:15 – Using social listening to grow your brand


🚨Open Rate Confession👇
⏰ 41:30 – Her biggest email marketing mistake so far (and what she learned from it!)


⏰ 43:49 – How to join Sandra’s newsletter



CONNECT WITH HOST;
Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations and conversions all through email marketing.

Work With Me: https://forms.fillout.com/t/mjZ8unuvtyus?
Instagram - https://www.instagram.com/sapphirelearninghub/
LinkedIn - https://www.linkedin.com/in/ayebanoabenwari/



Online Email Marketing School🎓 -
I believe anyone including you can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.

In our online school, we use the PIE framework to ensure you get practical implementation and experience. You see confidence and skill comes from doing. And in here’ that’s how we roll.

LinkedIn - https://www.linkedin.com/company/sapphirelearninghub
Instagram - https://www.instagram.com/sapphirelearninghub
Store - https://sapphirelearninghub.nestuge.com/
Community -

Support the show

Connect With Host

Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.

• Work With Me: Click Here to View All Email Marketing Services
• Instagram: https://www.instagram.com/dr.sapphire_/
• LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/

In this episode, Dr. Sapphire chats with Rhianna, an experienced B2B email strategist who’s redefining how brands approach email marketing—especially when it comes to abandoned cart sequences, sales conversion strategies, and crafting emails that actually get opened.

Whether you’re a founder, digital marketer, or copywriter looking to elevate your B2B email game, this episode is packed with unexpected strategies and insights you won’t want to miss.


GUEST RESOURCES

👤 Guest: Rhianna Clavering

🌐 LinkedIn: https://www.linkedin.com/in/rhianna-clavering

A QUICK TREAT BEFORE THE GOOD STUFF👇

Here's the link to register for Lead Magnet In A Week (July 14th - 20th)

The 7-Day Free Challenge, where you finally create your lead magnet so you can start your email list this year, NOT next!

Link: https://lmiaw.sendpulse.website/

LISTEN OUT FOR:

✅ Her unique approach to writing to-do lists (it’s not what you think!)

✅ Rhianna’s unexpected journey into email and digital marketing

✅ Whether she automated the abandoned cart sequence and how it performed

✅ Her creative angle for writing abandoned cart emails that convert

✅ What she believes is the best time to send emails (and why it’s not one-size-fits-all)

✅ Her honest response to those who believe “email marketing is dead”





⏰ EPISODE HIGHLIGHTS

🎯 Ready to go from stale B2B emails to high-performing, conversation-starting messages? Let’s go!

⏰ 12:33 – Introduction to PestFix: The B2B brand Rhianna worked on.

⏰ 14:11 – The goal behind setting up an abandoned cart sequence and her approach to making it work

⏰ 15:22 – How the abandoned cart system was built and automated for better conversions

⏰ 24:03 – HTML vs. plain text: Which format performed best in her experience?

⏰ 42:04 – Open Rate Confession: A surprising campaign moment that didn’t go as planned

⏰ 46:08 – 3 proven psychological triggers that make people open emails

⏰ 50:03 – Busted: 3 big myths people still believe about email marketing

⏰ 54:44 – Rhianna’s final advice for anyone rethinking their email marketing strategy



CONNECT WITH HOST;
Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations and conversions all through email marketing.

Work With Me: https://forms.fillout.com/t/mjZ8unuvtyus?
Instagram - https://www.instagram.com/sapphirelearninghub/
LinkedIn - https://www.linkedin.com/in/ayebanoabenwari/



Online Email Marketing School🎓 -
I believe anyone including you can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.

In our online school, we use the PIE framework to ensure you get practical implementation and experience. You see confidence and skill comes from doing. And in here’

Support the show

Connect With Host

Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.

• Work With Me: Click Here to View All Email Marketing Services
• Instagram: https://www.instagram.com/dr.sapphire_/
• LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/

Wondering how to simplify your email marketing and still drive results? In this episode, Dr. Sapphire sits down with Kornelija Vukasovic—email marketing strategist—to unpack her unique approach to webinar funnels, reply emails, opt-ins, and adapting email flows for both B2B and B2C audiences. Plus, she shares how cutting her email sequence from six to three emails surprisingly boosted performance, and why knowing your audience is everything.

If you've been asking yourself:

How many emails should I send before a webinar?

Should I use plain text or design-heavy templates?

What's the real difference between B2B and B2C sequences? ...then this one is for you

A QUICK TREAT BEFORE THE GOOD STUFF👇

Here's the link to register for Lead Magnet In A Week (July 14th - 20th)

The 7-Day Free Challenge, where you finally create your lead magnet so you can start your email list this year, NOT next!

Link: https://lmiaw.sendpulse.website/





👤 GUEST RESOURCES:

Guest: Kornelija Vukasovic

LinkedIn: https://www.linkedin.com/in/kornelijavukasovic/





LISTEN OUT FOR:

✅ How her journey in email marketing began

✅ The role email marketing plays in her business

✅ Dr. Sapphire’s result from a 6-email webinar sequence

✅ Using interactive calendar links to increase webinar attendance

✅ How she incorporates reply emails to boost engagement and deliverability

✅ Does she send webinar sequences to non-registrants?

✅ Plain text vs design-heavy emails – what works better for her

✅ Key differences between B2B and B2C email marketing strategies

✅ Using testing to determine how many webinar emails to send

✅ Double opt-in vs single opt-in – her preference and why

✅ Evergreen vs live launches – which works best?





⏰ EPISODE HIGHLIGHTS

🎯 Ready to go from over-sending webinar emails to a simpler, smarter funnel? Tune in!

⏰ 8:13 – One big change she’s noticed since starting email marketing

⏰ 10:35 – What she wanted to achieve that led to her discovering her webinar sequence method

⏰ 12:06 – What she focused on in her webinar emails

⏰ 14:14 – Dr. Sapphire’s approach to webinar sequences

⏰ 16:45 – What happened when Kornelija cut her webinar emails from 6 to 3

⏰ 24:32 – Timing between her 3 reminder emails – scheduled or automated?

⏰ 30:02 – How she sees AI affecting the future of email marketing

⏰ 34:06 – Open & click results from her 3-email webinar sequence

💥 OPEN RATE CONFESSION

⏰ 38:10 – The campaign that almost flopped

⏰ 45:38 – Should new subscribers complete a welcome sequence before receiving regular emails? Here’s her honest take

⏰ 49:38 – Where to find and connect with Kornelija online




CONNECT WITH HOST;
Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start

Support the show

Connect With Host

Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.

• Work With Me: Click Here to View All Email Marketing Services
• Instagram: https://www.instagram.com/dr.sapphire_/
• LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/

In this episode, we chat with Elle Juliette, a conversion copywriter and email strategist who knows how to turn chaos into clarity when it comes to email lists. She shares actionable tips on segmentation, tagging, and dealing with unsubscribes without losing momentum. If you’ve ever been overwhelmed by a messy list or unsure how to handle welcome sequences versus newsletters, Elle breaks it down with strategies backed by results—including doubling conversions through better segmentation.

Perfect for service providers, marketers, and email strategists looking to get serious with email list structure and improve engagement.

A QUICK TREAT BEFORE THE GOOD STUFF👇

Here's the link to register for Lead Magnet In A Week (July 14th - 20th)

The 7-Day Free Challenge, where you finally create your lead magnet so you can start your email list this year, NOT next!

Link: https://lmiaw.sendpulse.website/

🌐 GUEST RESOURCES:

👤 Guest: Elle Juliette

📸 Instagram: https://www.instagram.com/ellejuliettecopyandmarketing/

🔗 Website: https://ellejuliettecopyandmarketing.com




LISTEN OUT FOR:

✅ The role email marketing plays in Elle’s business

✅ Her favorite email project so far

✅ How to handle unsubscribes without emotions (and how they save you time & money)

✅ How long a real segmentation + tagging project lasted

✅ Should new subscribers complete the welcome sequence before newsletters?

✅ Elle’s favorite thing to test in email marketing







🎯 EPISODE HIGHLIGHTS: Ready to go from a messy email list to high-converting segmentation?

⏰ 12:21 – When she realized tagging and segmentation were non-negotiable

⏰ 14:50 – Real-life experience fixing an unorganized list

⏰ 18:15 – How Elle applies A/B testing effectively

⏰ 21:11 – Tagging by more than just interest: what worked and what didn’t

⏰ 29:55 – What Elle thinks about RFM segmentation (Recency, Frequency, Monetary)

⏰ 35:20 – The 5 steps to fix a list that wasn’t properly tagged

⏰ 42:18 – Other results she noticed beyond higher conversions from segmentation

⏰ 45:41– Some crazy Strategist Elle used in her email marketing that actually worked

⏰ 49:54 – Double opt-in vs. single opt-in: which she prefers

⏰ 53:01 – Her real take on email frequency: daily, weekly, or whenever



CONNECT WITH HOST;
Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations and conversions all through email marketing.

Work With Me: https://forms.fillout.com/t/mjZ8unuvtyus?
Instagram - https://www.instagram.com/sapphirelearninghub/
LinkedIn - https://www.linkedin.com/in/ayebanoabenwari/



Online Email Marketing School🎓 -
I believe anyone including you can master email copywriting an

Support the show

Connect With Host

Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.

• Work With Me: Click Here to View All Email Marketing Services
• Instagram: https://www.instagram.com/dr.sapphire_/
• LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/

In this data-packed episode, automation expert Teecee breaks down how creators, service providers, and digital business owners can track the right email metrics to grow, engage, and profit — without wasting time or sending random broadcasts. If you’ve been overlooking your email data or unsure how to use it for
business growth, this episode is your goldmine.

A QUICK TREAT BEFORE THE GOOD STUFF👇

Here's the link to register for Lead Magnet In A Week (July 14th - 20th)

The 7-Day Free Challenge, where you finally create your lead magnet so you can start your email list this year, NOT next!

Link: https://lmiaw.sendpulse.website/

👤GUEST RESOURCES

Guest: TeeCee Okore

📸 Link to social: https://www.linkedin.com/in/teeceeokore/

🌐 Website: https://teeceebusinesssolutions.com

Link to community: https://tremendous-artisan-7992.kit.com/3b50c6a4a9

Get her email marketing mastery blueprint: https://shop.teeceebusinesssolutions.com/emailmarketingmastery




LISTEN OUT FOR

✅ The other tools TeeCee uses (outside of email software) for integrating analytics and pulling powerful data.

✅ A real story of a project she worked on — and how not reading data well can cost time and money.

✅ The most overlooked email metric that can drive smart financial decisions.

✅ A simplified breakdown of proper email segmentation and how to segment by interest, people, time zones, or source.

✅ Using CRM tools and Google Analytics to make money-generating decisions.





🎯 EPISODE HIGHLIGHTS

Ready to stop guessing and start growing your list the smart way? Tune in!

⏰1:34 The biggest mistake TeeCee made in her email journey (and what she learned from it)

⏰28:52 How she uses Google Sheets + analytics to track audience behavior

⏰Her top strategies for reviving a quiet list

The ONE metric she would focus on if she had to pick

Bonus: How TeeCee became the “Automations Queen”


👉 Ready to stop guessing and start growing your list the smart way? Tune in!





CONNECT WITH HOST;
Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations and conversions all through email marketing.

Work With Me: https://forms.fillout.com/t/mjZ8unuvtyus?
Instagram - https://www.instagram.com/sapphirelearninghub/
LinkedIn - https://www.linkedin.com/in/ayebanoabenwari/



Online Email Marketing School🎓 -
I believe anyone including you can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.

In our online school, we use the PIE framework to ensure you get practical implementation and experience. You see confidence and skill comes from doing. And in here’ that’s how we roll.

LinkedIn - https

Support the show

Connect With Host

Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.

• Work With Me: Click Here to View All Email Marketing Services
• Instagram: https://www.instagram.com/dr.sapphire_/
• LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/