In this episode (originally recorded in 2021 but still packed with timeless insights), Dr. Sapphire breaks down the exact list-building strategies she used to attract 250+ leads in only 5 days. From choosing the right lead magnet to leveraging multiple platforms, this episode is a goldmine for business owners who want to start, grow, and monetize their email lists.

Ready to finally grow your audience?

The Start & Grow Club is for business owners who want to start, grow, and monetize their email list but don’t know how to get started. Simple strategies. Real results.

Click on the link here: https://forms.fillout.com/t/kfsUW8gtjSus

LISTEN OUT FOR

✅ Her journey from Canva design to email marketing

✅ Thinking long-term when building your list (leveraging different audience buying journeys)

✅ Picking a lead magnet that solves your audience’s real problem

✅ The “Exact Strategy She Used” for rapid list building

✅ Balancing content marketing vs referrals and how to use both effectively

HIGHLIGHTS FROM THE EPISODE

⏰ 2:11 – What Dr. Sapphire does now in email marketing

⏰ 3:52 – Why and how she started building her list

⏰ 5:27 – First strategy she used: choosing the right lead magnet

⏰ 6:11 – Making your lead magnet irresistible (packaging + format)

⏰ 8:05 – Positioning and promoting your lead magnet

⏰ 8:38 – How she leveraged Instagram for lead magnet promotion

⏰ 9:11 – Front-end promotion (Twitter, WhatsApp) + back-end referral strategy

⏰ 12:09 – Promoting your lead magnet via WhatsApp

⏰ 12:37 – Extra tips for generating leads with these strategies

⏰ 13:22 – Quick recap of all the strategies

⏰ 14:49 – About the Start & Grow Club (helping business owners start, grow, and monetize their email lists)

⏰ 16:08 – About the Email Marketing Briefcase (for those managing email lists for local & international clients)

🚀 Struggling with email list management? The Email Marketing Briefcase is your all-in-one toolkit for running professional campaigns — with templates, strategies, and resources to simplify your workflow. 👇

Use this code: %Episode28% and get a discount off The Email Marketing Briefcase here - https://nestuge.com/briefcase

CONNECT WITH HOST;
Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari), and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.

Work With Me:
Website-
https://sapphirelearninghub.com/services/

Instagram - https://www.instagram.com/sapphirelearninghub/
LinkedIn - https://www.linkedin.com/in/ayebanoabenwari/


Online Email Marketing School🎓 -
I believe anyone including you can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.

In our online s

Support the show

Connect With Host

Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.

• Work With Me: Click Here to View All Email Marketing Services
• Instagram: https://www.instagram.com/dr.sapphire_/
• LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/

What if writing just one story, one email, and one offer a day could grow a thriving business without burnout? 🚀

In this episode, Jacob Peg shares his Modern Maker framework for daily email marketing, breaking down how he uses stories, lessons, pivots, and offers to create engaging emails that sell without sounding pushy.

If you’ve ever wondered how to avoid email marketing mistakes, keep your offers fresh, and improve deliverability—this conversation is for you.

This show is built for email marketers like YOU. If you got value today, leave us a ⭐⭐⭐⭐⭐ review on Spotify,here👇

https://open.spotify.com/show/2Re61PaZY3sGPbkTB84Ed6?si=9kJkHtyWSoeMo7__rXVihg

It helps our community grow and keeps us bringing you expert strategies every week.🤗

GUEST RESOURCES:
Guest: Jacob pegs

Website: http://jacobpegs.xyz

LinkedIn: https://linkedin.com/in/jacob-pegs

Link to community: https://skool.com/modern-maker



LISTEN OUT FOR

✅ How Jacob uses story, lessons, pivots, and offers to send “predictable unpredictable” emails

✅ Turning your audience into online assets and leveraging them for long-term growth

✅ The difference between an offer and a product—and how to use each in email marketing

✅ Does he segment his daily emails or keep it simple?

✅ His go-to tools for better email deliverability




HIGHLIGHTS FROM THE EPISODE

⏰ 6:40 – Jacob’s journey into email marketing

⏰ 11:46 – His “Open Rate Confession”

⏰ 16:54 – Inside the Modern Maker framework

⏰ 23:50 – Choosing the right story and aligning it with offers

⏰ 29:52 – Making a daily offer without overwhelming subscribers

⏰ 33:35 – Signals to know when to bundle or unbundle offers

⏰ 38:12 – The most important metric in email marketing

⏰ 39:03 – Myth #1 about email marketing

⏰ 39:14 – Myth #2

⏰ 39:41 – Myth #3

⏰ 40:29 – His thoughts on email deliverability

⏰ 41:50 – Where and how to connect with Jacob

⏰ 42:36 – More about the Modern Maker framework

CONNECT WITH HOST;
Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations and conversions all through email marketing.

Work With Me:
Website-
https://sapphirelearninghub.com/services/

Instagram - https://www.instagram.com/sapphirelearninghub/
LinkedIn - https://www.linkedin.com/in/ayebanoabenwari/



Online Email Marketing School🎓 -
I believe anyone including you can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.

In our online school, we use the PIE framework to ensure you get practical implementation and experience. You see confidence and skill comes from doing. And in here’ that’s how we roll.

Support the show

Connect With Host

Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.

• Work With Me: Click Here to View All Email Marketing Services
• Instagram: https://www.instagram.com/dr.sapphire_/
• LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/

If your emails keep landing in spam, you’re not alone. In this episode, my guest Chijioke shares how he used AI (Gemini) to rescue his campaigns, improve deliverability, and finally get consistent open rates.

From list segmentation to using the right AI prompts, this is a practical deep dive into avoiding spam filters, boosting engagement, and running email marketing more efficiently with the help of AI.




👤 GUEST RESOURCES

Guest: Chijioke Chukwuekem (The Kontent Guru)

Website: https://reputationengine.com.ng/

LinkedIn: https://www.linkedin.com/in/chijioke-chukwuekem-7a637a27a/




LISTEN OUT FOR

✅ The changes he made that lifted his open rates

✅ Why he turned to Gemini to diagnose his email issues

✅ How long it took to fix his inboxing problem (and what he tried before)

✅ Segmentation strategies: engaged vs unengaged subscribers

✅ How he leverages AI to streamline email marketing tasks

✅ Why the unsubscribe link is more important than you think




HIGHLIGHTS FROM EPISODE

6:15 – His journey into email marketing and how he started

⏰ 11:39 – 🚨 Open rates confession: his biggest mistake

⏰ 16:23 – The brand he worked with & how he found out emails were going to spam

⏰ 21:25 – The 2 issues Gemini uncovered that killed open rates (and how he solved them)

⏰ 24:14 – The exact prompts he used to get results from Gemini

⏰ 27:14 – Deliverability improvements beyond Gemini

⏰ 31:55 – His advice on using Gemini for email marketing (beyond the obvious)

⏰ 41:48 – How marketers can adapt to ever-changing deliverability rules

⏰ 45:33 – One email marketing myth he wants to bust

⏰ 48:58 – His top deliverability tip for new email marketers

⏰ 50:55 – How to connect with Chijioke

⏰ 52:08 – How to work with him

WANT MORE GOOD STUFF😉? Subscribe to our newsletter here👇

https://emailmarketingexperiments.substack.com?r=8qx30

CONNECT WITH HOST;
Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations and conversions all through email marketing.

Work With Me:
Website-
https://sapphirelearninghub.com/services/

Instagram - https://www.instagram.com/sapphirelearninghub/
LinkedIn - https://www.linkedin.com/in/ayebanoabenwari/



Online Email Marketing School🎓 -
I believe anyone including you can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.

In our online school, we use the PIE framework to ensure you get practical implementation and experience. You see confidence and skill comes from doing. And in here’ that’s how we roll.

LinkedIn - https://www.linkedin.com/company/sapphirelearninghub
Instagram - https://www.instagram.com/sapph

Support the show

Connect With Host

Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.

• Work With Me: Click Here to View All Email Marketing Services
• Instagram: https://www.instagram.com/dr.sapphire_/
• LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/