In this value-packed episode, Peace Okuns shares her proven strategies for making email marketing work for service-based businesses and coaching brands. From overcoming the fear of “sending too many emails” to mastering A/B testing, she breaks down the steps to create valuable, engaging, and high-converting emails—without burning out or losing subscribers.

Whether you’re a coach, consultant, or service provider looking to boost your open rates, click-throughs, and conversions, this episode will give you practical steps and the confidence to make your email list your most profitable asset.



🔗 Guest Resources

Guest: Peace Okuns

🌐 Website: http://www.crestwords.com

📱 Instagram: https://www.instagram.com/crestwordscs



👂🏾 Listen Out For

✅ What the guest loves most about email marketing ❤️

✅ The expectations she had when starting out email marketing for service providers

✅ What exactly she was testing when sending out her emails 🧪

✅ Important questions to ask when creating valuable emails

✅ Handling the fear of bombarding your list 📩

✅ How long it took her before she started seeing results

✅ Some of the biggest lessons she learned from testing her strategy

✅ The one piece of advice she’d give coaches/service providers ✨

✅ The importance of A/B testing for email success





Highlights from the Episode

⏰1:19 – A little bit about the guest (Peace Okuns) and her email marketing journey

⏰ 3:02 – A weird response she has gotten from email subscribers

⏰ 5:35 – Her thoughts on ConvertKit Creator's Network

⏰ 7:55 – The key difference between how e-commerce and service providers do email marketing

⏰ 11:52– What she learned from the test she did when she started

⏰ 14:37- Other struggles service providers/coaches face besides not knowing what to write

⏰ 15:58 – The email strategy she used and how she implemented it

⏰ 18:21– What a valuable email is, and how to know you’re sending valuable emails

⏰ 22:13 – Where formulas come in when creating valuable emails

⏰ 23:46 – Implementing this strategy during a sales season or launch

⏰ 26:44 – The results she saw from implementing this strategy

⏰ 30:35 – How long it might take to see results when trying this strategy wfor the first time

⏰ 35:12 – What she uses for this strategy besides email service providers

⏰ 37:54 – Can people with an already established list still apply this?

🚨 Open Rate Confessions👇
⏰ 39:33 – Her biggest open rate revelation

⏰ 44:32 – Her favourite subject line when crafting emails

⏰ 50:35 – Advice to her younger self on email marketing

Support the show

Connect With Host

Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.

• Work With Me: Click Here to View All Email Marketing Services
• Instagram: https://www.instagram.com/dr.sapphire_/
• LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/

This episode is a replay of the 7th live class in the Lead Magnet In A Week challenge by Email Marketing Strategist & Educator, Dr. Sapphire. If you've ever wondered how to build a compelling welcome sequence that nurtures leads, increases click-through rates, and preps your audience for sales — this episode maps it out clearly.

Whether you're building your first welcome sequence or refining an old one, Dr. Sapphire walks you through what each email should do, why FAQs matter, and how to blend story and sales without sounding robotic.




📌 Inside This Episode:

✨ How to create a welcome sequence with intention, not guesswork.

✨ The purpose behind every email in a sequence — from welcome to CTA.

✨ Why social media isn’t enough and how email fills the gap.

✨ Real-time feedback on welcome sequence outlines from participants.

✨ How to structure your first few emails to boost deliverability and engagement.

✨ Using more than one email a day strategically.

✨ What makes an email “sales-focused” and how to add it in.

✨ The underrated power of addressing objections through FAQs.




🧠 Listen Out For:

✅ The synergy between social media and email in Dr. Sapphire’s ecosystem.

✅ What challenge participants aim to achieve with their welcome sequences.

✅ The core goal of her welcome sequence and how it's strategically mapped.

✅ What each email in a welcome sequence should represent and accomplish.

✅ The surprising benefit of sending more than one email a day.

✅ What defines a sales-focused email.

✅ How incorporating frequently asked questions enhances your sequence’s impact.




🎯 Highlights from the Episode:

⏰ 1:12 – A thought-provoking question she asks her podcast guests

⏰ 5:13– 4 key roles emails should play in your nurture sequence

⏰ 16:39 – Story Part Worksheet: How to begin structuring your sequence👇

⏰ 17:28 - The core goal of her welcome sequence

⏰ 17:45 – Mapping out the reader’s journey through the emails

⏰ 19:35 – Taking your audience from “cold” to “converted”

⏰19:48 – What your first email should actually do.

⏰24:34- The role of the second email in a welcome sequence

⏰28:33 – Tip: Set the right expectations from your first email

⏰ 30:27 – Blending your welcome series with a sales-focused sequence

⏰30:27 – Choosing how many emails to include in your sequence

⏰ 46:44 – Improving deliverability rates from the first email

⏰ 48:15 – Real-time review of a participant’s welcome sequence outline

⏰ 50:49 – Another participant’s outline and how to improve it

⏰ 52:57 – How many emails are ideal in a welcome sequence?

⏰ 54:26 – Should you cross-sell right after delivering a lead magnet?

⏰ 57:32 – Live class feedback and wrap-up

Support the show

Connect With Host

Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.

• Work With Me: Click Here to View All Email Marketing Services
• Instagram: https://www.instagram.com/dr.sapphire_/
• LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/

Choosing the right email marketing tool can make or break your list-building and marketing success. In this live training session from the “Lead Magnet in a Week Challenge,” Dr. Sapphire breaks down:

✅ The 5 most important factors you should consider before committing to an email tool
✅ Myths to avoid so you don’t waste time and money
✅ How to know if you should go for free or paid tools
✅ What your industry, list size, and marketing goals have to do with your choice

If you’ve ever felt stuck or confused about which tool is right for you, this episode will guide you to make the smartest decision for your business.

RESOURCES FROM THE LIVE CLASS👇

Quiz Link: https://whatemailmarketingtool.lovable.app/quiz



Link to start and grow club: http://sapphirelearninghub.com/startandgrowclub/





LISTEN OUT FOR

✅ What shaped her journey & experience with over 20 email marketing tools

✅ The #1 thing participants in the challenge look for when choosing a tool

✅ Key factors that should influence your decision before committing to an email tool

✅ Why your industry type matters when picking an email service provider

✅ How to decide if you can sustain a paid service long-term

✅ Knowing your non-negotiables before signing up for any tool





EPISODE HIGHLIGHTS

🎯 Ready to finally choose the right email marketing tool for your business? Start here!

⏰ 3:37 – Why she has used over 20 email marketing tools

⏰ 17:04 – One myth about email marketing tools she wants to burst

⏰ 20:48 – The 1st key factor to consider: The industry you fall under

⏰ 25:62 – The 2nd factor: Should you go for a free or paid service?

⏰ 27:33 – The 3rd factor: How your list size affects your choice of email tools

⏰ 29:33 – The 4th factor: What matters most to you—simplicity, automation, analytics, or aesthetics?

⏰ 37:32 – The 5th factor: How your vibe and work style influence your choice

📌 QUESTIONS & ANSWERS
⏰ 56:03 – How to get a domain before starting an email list

HERE'S SOME TEA YOU SHOULDN'T MISS👇
⏰ 65:02 – What the Start and Grow Club is all about



CONNECT WITH HOST;
Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations and conversions all through email marketing.

Work With Me: https://forms.fillout.com/t/mjZ8unuvtyus?
Instagram - https://www.instagram.com/sapphirelearninghub/
LinkedIn - https://www.linkedin.com/in/ayebanoabenwari/



Online Email Marketing School🎓 -
I believe anyone including you can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.

In our online school, we use the PIE framework to ensure you get practical implementation and experience. You se

Support the show

Connect With Host

Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.

• Work With Me: Click Here to View All Email Marketing Services
• Instagram: https://www.instagram.com/dr.sapphire_/
• LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/