📩 INSIDE THIS EPISODE

You know that saying, “once beaten, twice shy”? 💡

In this episode, Dr. Sapphire breaks down the most common mistakes people make when building their email lists — and how to fix them using her ANCO Framework (Attract, Nurture, Convert, Optimize).

Whether you’re a beginner or already running campaigns, you’ll learn how to attract the right audience, nurture them authentically, and optimize your list using data.

Grab your notebook; this one’s packed with practical tips! 📝

LISTEN OUT FOR

✅ Dr. Sapphire’s ANCO Framework for email marketing

✅ Why you need to talk about your lead magnet consistently

✅ Understanding your audience’s real problem (and solving it)

✅ Crafting messages that connect — not sound salesy

✅ What it really means to optimize your list

✅ How to use email audits and data to improve deliverability

HIGHLIGHTS FROM THE EPISODE

ATTRACT

⏰ 2:47 – The first mistake: audience-message mismatch

⏰ 4:49 – The second mistake when building a list

NURTURE

⏰ 6:52 – Not solving your audience’s real problem

⏰ 7:48 – Ghosting your audience (and how to fix it)

⏰ 9:07 – Creating a consistency system for your emails

⏰ 10:06 – Example of how to build your system

CONVERT

⏰ 11:28 – The biggest conversion mistake (and how to solve it)

OPTIMIZE

⏰ 14:11 – The optimization mistake most people make

⏰ 15:09 – How to fix your optimization problem

⏰ 15:58 – Using data to improve your email list

⏰ 18:51 – Recap of all four stages

⏰ 20:45 – How to work with or learn from Dr. Sapphire

Important Links

Instagram: https://www.linkedin.com/in/ayebanoabenwari/

LinkedIn: https://www.instagram.com/dr.sapphire_/

Courses: https://sapphirelearninghub.nestuge.com/

Start & Grow Club Waitlist: https://forms.fillout.com/t/kfsUW8gtjSus

Services: https://sapphirelearninghub.com/services/

Download These 12 Emails Free: https://sapphirelearninghub.com/services/