Election POV with Miki
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Election POV with Miki
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About this listen
In this conversation, Miki discusses the evolving landscape of election advertising, highlighting the significant increase in spending compared to previous elections and the challenges faced by both political and non-political advertisers. Key strategies for navigating this period include managing costs, ensuring brand safety, and crafting effective messaging to combat user fatigue. The discussion emphasizes the importance of understanding the advertising environment and making informed decisions based on budget and brand alignment with social causes.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.