Summary

In this episode, Ryan Chute from Wizard of Ads discusses the evolving landscape of marketing, particularly in the context of AI's impact. He emphasizes the importance of creativity, human connection, and storytelling in effective marketing strategies. The conversation explores the distinction between transactional and relational marketing, the significance of consistency, and actionable steps for small businesses to leverage their existing assets for growth. Ryan shares insights on building a brand with purpose and the necessity of getting the message right to resonate with customers.

Takeaways

• AI can't replace human creativity in marketing.
• The message is what makes the channels work effectively.
• People have already stopped listening to traditional ads.
• Consistency in marketing builds trust and confidence.
• Getting your message right is crucial for success.
• Building a brand with purpose is essential for long-term growth.
• Don't answer questions that customers aren't asking.
• Impressions are often more valuable than clicks in advertising.
• Being present where customers look is key to success.
• Leverage existing assets to enhance marketing efforts.

Chapters

00:00 Introduction to Ryan Chute and Wizard of Ads

02:25 The Impact of AI on Marketing

06:32 The Importance of Human Creativity

10:52 Understanding Marketing Beyond Transactions

15:01 The Role of Emotion in Marketing

18:42 Transactional vs. Relational Marketing

22:13 The Misconception of Lead Generation

26:43 The Power of Distinctive Branding

28:43 The Future of Marketing in an AI World

30:32 The Illusion of Masculinity and Self-Identity

33:20 Navigating the Noise of Information

35:33 Marketing Strategies for Small Businesses

38:30 Building a Trustworthy Brand

42:54 The Importance of Core Values

46:32 Effective Communication in Marketing

52:01 Growing a Business Through Consistency

58:43 Actionable Steps for Small Business Owners

Credits:

Hosted by Michael Smith and Ryan Roghaar

Produced by Ryan Roghaar

Theme music: "Perfect Day" by OPM

The Carton:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://medium.com/the-carton-by-eggs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Feature with Zack Chmeis of Straight Method up now!

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

The Eggs Podcast Spotify playlist:

bit.ly/eggstunes

The Plugs:

The Show: eggscast.com

@eggshow on twitter and instagram

On iTunes: itun.es/i6dX3pCOn

Stitcher: bit.ly/eggs_on_stitcher

Also available on Google Play Music!

Mike "DJ Ontic":

Shows and info:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

@djontic on twitter

Ryan Roghaar:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar