Welcome back to Cannabiz Conversations! In this exciting part two episode, we continue our engaging discussion with Ed from Lobo, diving deep into the innovative world of cannabis and the unique projects he's working on at the Lobo Lab.

If you missed part one, be sure to check it out for Ed's fascinating origin story! In this episode, we explore:

The inception of the Lobo Lab and how necessity sparked creativity.

Ed's journey in creating functional products, including a golf ball holder and the beautiful bubbler.

Insights into the cannabis retail landscape, including the differences in consumer experiences across states like Illinois and New York.

The importance of education in the cannabis industry and how brands can connect with consumers.

Ed's thoughts on the hemp discussion and the future of cannabis marketing.

Join us as we discuss the challenges and opportunities in the cannabis market, the significance of active listening in sales, and the exciting new products Lobo is bringing to the table.

A huge thank you to Fat Nugs Magazine for sponsoring this episode! If you're interested in brand partnerships or learning more about their offerings, reach out to the Fat Nugs team.

Don't forget to like, subscribe, and hit the notification bell to stay updated on all our latest episodes. Let's uplift the plant together!

Timestamps:

00:00 - Introduction

00:51 - The Lobo Lab's inception

02:05 - Product innovation and retail experiences

07:25 - The hemp discussion

10:08 - The importance of education in cannabis

16:14 - Opportunities in the Illinois market

20:04 - Marketing insights

24:00 - Ed's favorite ways to consume cannabis

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