Ecommerce: The 5 Type Series: Type One The Compounding Brand
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Ecommerce: The 5 Type Series: Type One The Compounding Brand
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About this listen
Most ecommerce playbooks fail because they treat compounders like ordinary brands. A Compounding Brand grows by turning first-time buyers into loyalists fast—and letting that flywheel do the heavy lifting.
In this episode, Mark and Ian unpack the Compounder model: how it scales, how to measure it, and how to avoid killing momentum with volume-retailer tactics.
🔍 What you’ll learn:
The 5 ecommerce archetypes—then a deep dive on the Compounder
Why Compounders outscale others: repeat velocity + LTV flywheel
The only two numbers that matter: Recruitment ROAS and Second-Sale Speed
Real playbooks behind brands compounding to $10M, $20M, and $60M+
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786