In this week's podcast, I sat down with Patrick Shenkin, founder of AdLab and one of the sharpest performance marketers I know - to break down what actually works right now for scaling ecom brands using Google & YouTube.

TheoClarkePodcast: Bi-weekly podcast with top eCommerce entrepreneurs: brands, agencies, SaaS & dropshipping, recorded in the heart of Dubai.
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CHAPTERS:
00:00:00 - Losing Money and Finding His First Big Lesson
00:04:28 - From Ecom Failure to Growing an Agency
00:08:53 - Why Google Ads Still Need Human Involvement
00:13:29 - The 50,000 Emails That Land Clients on Autopilot
00:17:16 - Poaching Talent and Scaling With Plug-and-Play Teams
00:21:06 - Abundance Mindset vs Playing It Safe
00:25:24 - How Dubai Forces You to Level Up Fast
00:29:12 - Why YouTube Ads Hit Different and Last Longer
00:33:14 - The Wild Psychology Tricks Behind Winning Funnels
00:37:25 - The Google Hack That Builds Stores From Keywords
00:42:06 - What It Really Takes to Scale Past $300K/Month
00:46:36 - The Clients Who Win Are Doing This One Thing
00:49:48 - Why Most Brands Fail From Creative Burnout
00:53:06 - The Harsh Truth About Being Isolated in Small Towns
00:57:05 - Dubai vs The World: What’s Next for the Top 1%

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