Too many businesses struggle to grow because leaders aren’t equipped with real-world tools for real change.

This episode features an inspiring conversation with Dr. Kieth Deats, founder of Recree8, who shares how transformational leadership can revolutionize businesses.

Hosted by Bernie Franzgrote and Wayne Pratt on East Trade Winds, this session dives deep into leadership, mindset, and sustainable growth through lived experiences and expert coaching.

In This Episode, You'll Learn:

• Why experiential learning beats traditional business training
• How Dr. Deats turned life in apartheid-era South Africa into a powerful global perspective
• The role of diversity and human potential in team building
• How his workshops challenge outdated leadership models
• Tools to unlock personal growth and organizational change
• The hidden value in failure and reflection for leaders
• Real stories of transformation from global clients

Whether you're a new entrepreneur or a seasoned leader, you'll leave this episode with fresh ideas, a stronger purpose, and the tools to grow a better business.

📹 Watch the full episode on YouTube:
👉Unleashing Revolutionary Business Change

🔗 Connect With Our Guest:

• 🌐Recree8 Official Site
• 💼Dr. Kieth Deats on LinkedIn

🙌 Special Thanks:

To our hosts Bernie Franzgrote and Wayne Pratt for guiding another impactful conversation.

📧 Contact Us: Want to know more? Have questions for the speaker? Email us at info@kreativinsight.com

💡 Join Us Live!

Be part of the conversation and connect with thought leaders each week.
🕗 Every Tuesday, 8–9 AM EST
🎟️Register for East Trade Winds Weekly Meeting

Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.

It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.

It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

The problem Mary Alice solves in one sentence:
Does your website feel cluttered and confusing? Mary Alice helps turn it into a clear, lead-generating machine.

🎁 Summary of the Presentation

Join hosts Bernie Franzgrote and Wayne Pratt as they welcome Mary Alice Bell, founder of Digital Insite, to East Trade Winds. Mary Alice is an expert web strategist and WordPress specialist with a track record of simplifying websites for small businesses. In this episode, she reveals how minimalist design—particularly well-crafted landing pages—can dramatically improve your lead generation and conversion rates while lowering costs.

🧠 Key Topics Covered

• The power of minimalist web design 🌿
• Why less content equals more impact
• Cost-effective strategies for small businesses
• Crafting focused, lead-generating landing pages
• SEO tips for clarity and visibility
• Real-world examples and success stories
• How to measure the impact of simplification

🌐 Guest Links & Resources

• Mary Alice Bell (LinkedIn): www.linkedin.com/in/maryalicebell/
• Digital Insite website: www.digitalinsite.ca
• Watch the full presentation on YouTube: Saying Less to Artfully Be More
• Listen on Simplecast: East Trade Winds Podcast – Episode

Thanks to:

• Bernie Franzgrote – Co-host, insights & introductions
• Wayne Pratt – Co-host, event coordination
• East Trade Winds for making this event possible

📩 Connect With Us

Got questions or want help simplifying your website? Reach out to us at info@kreativinsight.com– we’d love to help you say less and be more.

📅 Don’t Miss the Next Event!

Join us Tuesdays at 8–9 AM EST to hear future guest speakers.
👉 Register here: East Trade Winds Weekly meeting

✅ Call to Action

If you're a small or medium-sized business owner seeking a more effective, simpler online presence—and want to catch future expert talks—watch the full YouTube video, connect with Mary Alice Bell, and join our next East Trade Winds Tuesday event! Get practical, cost-effective tips to simplify your brand—and generate more leads.

Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.

It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.

It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

Problem Solved:
Many business owners don’t fully understand what insurance they need — or why they need it — until it’s too late.

In this episode of East Trade Winds, hosts Bernie Franzgrote and Wayne Pratt welcome Younes Taoudi, a trusted Commercial Insurance Broker at Gifford Carr Insurance Group (Younes on LinkedIn). With more than 17 years of experience, Younes helps Canadian businesses understand how the right insurance coverage brings peace of mind and long-term stability.

This episode is a must-listen for entrepreneurs looking to protect their growing businesses in today’s fast-changing world.

🔑 What You’ll Learn:

• Why cyber insurance is now critical, even for small businesses
• How business interruption coverage can save your company after a disaster
• What professional liability insurance protects — and when you need it
• The story behind Gifford Carr Insurance Group, and their client-first approach
• How bilingual support from experienced brokers like Younes helps you navigate complex options
• Key risks facing Canadian businesses today — and how to build smart protections

🛠️ Guest Resources:

• Younes Taoudi: LinkedIn
• Gifford Carr Insurance Group: Website
• 🎥 Watch on YouTube: Unlock Peace with Strategic Coverage

🤝 Supporting Mentions:

• Bernie Franzgrote – Co-host and connector at East Trade Winds
• Wayne Pratt – Co-host and business strategist

📩 Questions or Want to Speak with Us?

Email: info@kreativinsight.com

📅 Don't Miss the Next Event:

Join our weekly East Trade Winds Tuesday business networking event! Meet great speakers and fellow entrepreneurs every Tuesday from 8–9 AM EST. 👉 Register Here

📢 Call to Action (LinkedIn & YouTube CTA):

Running a business in Canada? Learn how to stay protected and thrive with insurance strategies that work. 🎯

📽️ Watch now: Unlock Peace with Strategic Coverage
🤝 Connect with Younes on LinkedIn: Younes Taoudi
📅 Join our next live event on Zoom: East Trade Winds Registration

Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.

It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.

It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.