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In this episode of Way-Word Writers, senior literary agent and author Heather Cashman, along with authors and writing coaches Stephanie Bearce and Nicki Jacobsmeyer, welcome digital marketing expert Emily Ritter. Emily shares her extensive experience in social media and digital marketing, offering authors valuable insights on how to navigate the complex world of online promotion. Key topics include the misconceptions about social media marketing, identifying target audiences, balancing promotion with genuine engagement, harnessing trends, and maintaining momentum post-book launch. Emily provides practical tips for planning consistent content and engaging authentically with readers. Authors will learn how to leverage social media effectively without feeling overwhelmed, ensuring they connect deeply with their audience while growing their online presence.

00:00 Introduction to Way-Word Writers
00:29 Meet Emily Ritter: Digital Marketing Expert
02:11 Common Misconceptions About Social Media Promotion
04:54 Identifying and Engaging Your Audience
13:21 Balancing Promotion and Authentic Engagement
16:54 What's Trending and How to Keep Up
19:10 Engaging Your Current Audience vs. Chasing Trends
20:29 Understanding and Navigating Algorithms
22:15 Effective Book Launch Strategies
25:04 Maintaining Momentum Post-Launch
28:29 Common Social Media Mistakes to Avoid
29:24 Final Tips and Encouragement

Find out more about Emily Ritter and Digital Marketing COACHING AND CONSULTING HERE!