EP94: Transforming Health Care Retail into a Temple of Care with Fiona Sartoretto Verna cover art

EP94: Transforming Health Care Retail into a Temple of Care with Fiona Sartoretto Verna

EP94: Transforming Health Care Retail into a Temple of Care with Fiona Sartoretto Verna

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In this episode, Wendy Liebmann talks to Fiona Sartoretto Verna, retail architect and co-leader of the company Sartoretto Verna™, founded by her grandfather to reshape the global pharmacy landscape. Today, the company has designed pharmacies in over 48 countries, including the US.

Episode Highlights:

  • How her family company was founded to create a “temple of care”, rather than merely a dispensary
  • How the model of US health care retail is obsolete, and requires new thinking to be profitable
  • The importance of building health care retail that reflects each community it serves
  • Creating unique experiences for younger and older patients (shoppers), pharmacies can no longer be one-size-fits-all.
  • The role of technology in delivering not only efficiency but a customized, personalized health care selling experience
  • Insights from other countries, such as Saudi Arabia and Italy, that are relevant for the reinvention of US health care

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