EP91: How To Grow a Specialty Retail Business in Chaotic Times with Anna Harman, Studs
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EP91: How To Grow a Specialty Retail Business in Chaotic Times with Anna Harman, Studs
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About this listen
In this episode, Wendy Liebmann talks to Anna Harman, CEO and co-founder of Studs, the specialty ear piercing and earring retailer, with 33+ stores and e-commerce site, founded in 2019 just in time for Covid.
They discuss:
- Going from corporate law to Walmart innovation lab to opening Studs.
- Creating a unique brand ecosystem through quality products, hospitality, and people.
- Learning early how to be good at dealing with emergencies to adapt a business model quickly in chaotic times.
- TikTok and Instagram's critical role in building awareness of the brand’s unique customer experience.
- Why the mall is not dead as a point of distribution (but it needs to be the right mall).
- The role of unique (odd?) collaborations (like food) to grow awareness.
- Being ego-less, listening to customers, and not being reluctant to adapt fast.
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