“The most significant thing I ever learned was that 95% of my daily thoughts and actions are unconscious.”

Most men are taught to work hard, stay disciplined, and power through discomfort—but very few are ever taught how to actually create success. Not goals. Not dreams. But real, repeatable, measurable success. The biggest reason? They’re winging life. And when you wing it, you recreate the past—again and again. This conversation explores the science-backed way to stop that cycle, take control of your subconscious, and start playing the game of life at your full potential.

John shares his own turning point at age 50, when despite having some financial wins, he realized he was far from the life he truly wanted. That low point sparked a deep dive into Think and Grow Rich, where he uncovered the hidden half of the book’s famed “secret”—and built a 12-minute-a-day practice that radically transformed his success, his income, and his peace of mind. His insights challenge the cultural addiction to hustling and reframe success as a daily, subconscious-driven habit of clarity and alignment.

John Mitchell is an entrepreneur and mental coach whose system has helped high achievers multiply their success by reprogramming how they think and act. From real estate to restaurants, John has built multiple businesses and now teaches his method at the University of Texas, working with both business students and elite athletes. He’s the author of The “Missing Secret” of Think and Grow Rich.

Learn more & connect:

https://thinkitbeit.com/

You can find John’s book on Amazon: https://a.co/d/9Z5l0A4

You’re invited to come to a Sovereign Circle meeting to experience it for yourself. To learn more, go to https://www.sovereignman.ca/. While you’re there, check out the Battle Ready program and check out the store for Sovereign Man t-shirts, hats, and books.