
EP003 - Katrina Ruth - Fire and Flow in a $25M Personal Development Empire
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About this listen
- 1:42 - “I was kind of like the weird, nerdy, super Christian kid”
- 3:30 – waking up to personal development at 10 or 11 years old
- 5:00 – origins of the $25M business
- 6:19 – Where does your fire come from?
- 9:50 – “I would get rashes every time I had to do sales calls”
- 15:05 – Flip the switch, make the choice
- 20:11 – from stuck at 109 subscribers to over 300 successful launches
- 23:50 – Kat’s strategy for being $140K in debt
- 28:46 – Kat’s relationship with God
- 32:20 – Industry regulation
- 38:42 – The world according to Kat
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