
EP 260: Fire Yourself to Grow Faster w/ Jake Tlapek aka “The Wizard”
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About this listen
This week, we’re joined by Jake “The Wizard” Tlapek, CGO of Finch and no-fluff marketing strategist helping entrepreneurs turn confusion into clarity and clarity into growth.
In this high-impact conversation, Jake breaks down:
Why 99% of businesses are ignoring the biggest free marketing opportunity
The "One Strategy, One Offer, One Channel, One Year" framework
How to fire yourself from day-to-day tasks and scale with focus
The most common misstep even great founders make
When (and why) to work with an agency vs. building in-house
Whether you're stuck in the weeds or scaling fast, Jake shares how to build systems that rank, convert, and grow without guessing your way through marketing.
🔥 Bonus: Hear how Jake mapped a 100-person org chart when his agency had just 2 people and used it to break through growth walls on the way to 50+ employees.
🧠 Key Takeaway: You don’t need more ideas. You need to simplify, stay consistent, and build with purpose.
📲 Follow Jake the Wizard:
Website: thewizard.marketing
Agency: finch.com
TikTok & IG: @thewizardmarketing
X (Twitter): @JakeTtheWizard
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