
EP 175 - The 3-Phase Campaign Timeline That Actually Works
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About this listen
Running back-to-back launches without a strategic timeline is the fastest way to burn out your audience, exhaust your creativity, and watch your conversion rates plummet.
In today's episode, I'm breaking down my proven 3 phase campaign timeline that transforms chaotic launches into strategic, story-driven experiences that feel exclusive and exciting every single time. Whether you're launching for the first time or you've been running campaigns back-to-back and feeling the creative burnout, this framework will revolutionize how you approach your next launch.
You'll discover the critical re-engagement phase that most people skip (and why it's costing them sales). We'll also chat about how I structure my pre-launch to guide people through personal story, audience re-education, and my unique genius. Plus, the "creative ammo" strategy that turns my launch week into my most inventive period instead of my most stressful. I'm revealing why your audience gets "highly trained" to ignore your campaigns and exactly how to break that pattern.
I've used this exact framework to build my seven-figure design agency, and now I'm sharing every detail with you.
In today's episode, we're chatting about:
• My three-phase campaign framework
• Why exclusivity is everything
• My pre-launch storytelling sequence
• Creative ammo strategy
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