In this episode of The Entrepreneur Experiment, Gary Fox sits down with Keilidh Cashell — one of Ireland’s most recognisable beauty creators turned entrepreneur and founder of Kash Beauty. With over 2 million followers on TikTok and a loyal global audience, Keilidh opens up about what it really takes to build a brand in the public eye. From creating makeup looks in her bedroom to leading a business stocked internationally, Keilidh shares the highs, the challenges, and the moments where she questioned it all.

She talks burnout, stepping back from content creation to become a better CEO, and learning how to lead a team while staying true to her creative core. This is an unfiltered look at the business behind the brand — and the mindset shift required to scale beyond just being the face of it. Whether you're a content creator dreaming of launching your own product or a founder navigating what growth actually feels like, this one is a must-listen.

Show Notes:

In this episode, we cover:

💄 How Keilidh transitioned from makeup influencer to founder of Kash Beauty

🌍 Scaling a brand globally while staying rooted in authenticity

🎥 The pressure of building a business while millions watch online

🧠 Burnout, boundaries and taking a step back to lead better

📦 Why she focused on product and customer experience before anything else 💬 Learning how to hire, manage and make tough business calls

🧪 Creating products that go viral and deliver results

💡 “At the start, it was all vibes — no plan.”

🔑 What it really means to build something bigger than yourself

Links & Resources:
Follow Keilidh on YouTube: @KeilidhMua
Follow Keilidh on TikTok: https://www.tiktok.com/@keilidhmua
Follow Keilidh on Instagram: https://www.instagram.com/keilidhmua/
Shop Kash Beauty: https://www.kashbeauty.com/
Kash Beauty on Instagram: https://www.instagram.com/kash_beauty/

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