Episode 427 - That Podcast Guru Was Wrong - Why Your Podcast Needs a Trailer Episode

Why Your Podcast Needs a Trailer Episode

Benefits of a Podcast Trailer

• A podcast trailer is a short, engaging preview that introduces your show, highlights its key themes, and teases upcoming content

• It acts as your podcast’s "elevator pitch," giving potential listeners a quick sense of what to expect, who you are, and why they should subscribe

• Trailers help build anticipation and attract an audience before your first full episode drops, allowing you to start growing your listener base early

• For podcasters, creating a trailer clarifies your message and helps you succinctly communicate your show’s value

How Podcast Player Apps Display Trailers

• Apple Podcasts and Spotify both give trailers prominent placement. On Apple Podcasts, trailers appear in their own section within your show’s listing and are often displayed at the top of the episode list

• Spotify automatically shows the first trailer episode in your RSS feed at the top of your episode list, making it the first thing new listeners encounter

• Marking an episode as a trailer is straightforward with most podcast hosts, ensuring it’s recognized and featured by major platforms

What Makes a Good Podcast Trailer

• Introduce yourself and your show clearly and concisely

• Tease the core themes, topics, and unique value your podcast offers

• Use an engaging tone that reflects your podcast’s personality and style

• Include a clear call to action, such as subscribing or following your show

• Keep it focused-highlight what listeners will gain and what makes your podcast different

Ideal Trailer Episode Length

• Most effective podcast trailers are between 60 and 90 seconds long

• This length is long enough to convey essential information but short enough to keep it punchy and engaging

• Avoid making your trailer longer than two minutes; brevity is key to holding attention

What to Avoid Saying in Your Trailer

• Don’t oversell or mislead-be honest about your content and style to set accurate expectations

• Avoid overusing sound effects or gimmicks that distract from your message

• Don’t forget a clear call to action at the end

• Steer clear of vague promises or generic statements; be specific about what listeners will experience

• Don’t make your trailer feel like a full episode or an extended introduction-keep it concise and focused on the hook

Make your podcast trailers short, clear, and evoke excitement and anticipation, helping your trailer stand out in podcast apps and to new listeners

Source:

https://www.quillpodcasting.com/blog-posts/podcast-trailer____

https://howtopodcast.ca/