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In this engaging episode, we sit down with 24 yr old Mahika, a dynamic young entrepreneur and the founder of Muses, a Gen Z marketing consulting studio. Mahika shares her journey of launching Muses while studying at UC Berkeley, inspired by her peers who were "nano, hyperlocal creators and social media geniuses." She saw a unique opportunity to connect brands with college ecosystems, focusing on making a positive impact rather than just pushing products. Mahika candidly discusses the challenges of managing a team as a first-time business owner, highlighting the steep learning curve of structuring hierarchy and approvals without prior corporate experience. Currently on a business trip in Singapore, she explores global expansion opportunities for Muses, working with brands in food, fashion, and cosmetics. The conversation shifts to the Gen Z approach to learning and entrepreneurship, where Mahika emphasizes the democratization of education through platforms like YouTube and Google. This access empowers Gen Z to start businesses without traditional pathways, fostering equitable opportunities. Mahika also delves into evolving social media content strategies, advocating for authentic, spontaneous posts over polished, scripted content. She shares her transition to more casual videos on TikTok and LinkedIn, which have led to better engagement. When it comes to marketing to Gen Z, Mahika stresses the importance of selling the feeling or value a product provides, rather than the product itself. She encourages older generations to embrace new marketing trends, promoting a mindset of experimentation and learning. This episode offers valuable insights into the world of Gen Z marketing, entrepreneurship, and the ever-changing digital landscape, providing both inspiration and practical advice for listeners of all ages.

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