This week, Roger welcomes Shannon Tracey, Vice President of Sales and Marketing at Mariana Tek, a leading CRM and marketing platform for boutique fitness brands. Shannon shares invaluable insights from her early career at SoulCycle and Flywheel, offering a firsthand perspective on the explosive growth of the boutique fitness industry over the past 15 years. She also discusses its evolution, from shifting consumer expectations to emerging trends such as the rise of strength training and the demand for personalized fitness experiences.

In addition, Shannon highlights the transformative role of technology and AI in driving customer engagement and streamlining operations. Throughout the episode, she provides practical guidance for fitness entrepreneurs—emphasizing the importance of pre-launch marketing, strong staff training programs, and the power of storytelling to build brand loyalty. Whether you’re aspiring to open your first studio or looking to strengthen an established brand, this episode delivers a wealth of actionable insights for navigating the fast-changing fitness landscape.

Topics Include:

• The Evolution of Boutique Fitness Experiences
• Current Trends in Fitness and Wellness
• The Role of Technology and Wearables
• Defining Your Brand's Secret Sauce
• The Realities of Studio Ownership

Shannon’s Book Recommendations:

Montauk Has A Very Lucky Shark

The Four Agreements: A Practical Guide to Personal Freedom

The Challenger Sale: Taking Control of the Customer Conversation

The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million

Connect with Shannon & Mariana Tek:

Website

LinkedIn

Let's Get Social: Connect with Roger and ThriveMore Brands

Check Out Roger’s Book: An Insider’s Guide to Business: Secrets From an Entrepreneur’s Playbook

Visit Us: ThriveMore Brands Website

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RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit Rockbox Fitness for more information!

ThriveMore Autopilot helps small and mid-sized business owners scale quickly without the struggle and headache. ThriveMore Autopilot is your strategic marketing and sales partner that rapidly grows your business by generating new leads, nurturing those leads, and booking those leads so they become long-term, paying customers.

Produced By: Social Chameleon