Welcome to Day 7 of the Double Your Profit Series —the go-to profit series for contractors, home service owners, and small business entrepreneurs. Today we break down the Profit First Pricing method, a mindset shift that guarantees you pay yourself first by building profit directly into your prices.

💰 Instead of calculating your price based on cost, we flip the script. This strategy ensures you never underbid, stop discounting, and always protect your margins. If you’ve ever felt stuck selling on price, this episode is your wake-up call.

💡 What You’ll Learn in This Episode:

What Profit First Pricing really means and how to apply it
The simple formula: 25% net profit, 20% materials, 20% labor, 35% overhead
Why discounting is lazy selling—and how to stop
How to sell premium packages and win even when you're the most expensive bid
A real-world case study: Losing a sale by being too cheap
Why knowing your margins “frickin’ cold” is the key to staying profitable
How to shift from cost-first to value-first pricing

💸 This Episode is Brought to You by CFO Made Easy
Built a strong trades business? Let’s take it to $10M and beyond. CFO Made Easy offers part-time CFO services for home and trade service businesses—helping you boost cash flow, maximize profit per tech, and make confident financial decisions.

📈 Free Offer: Book a 45-min Financial Insight Session to uncover your pricing blind spots.

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John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

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