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Don't Call Me, I'll Call You. You Need SPIN

Don't Call Me, I'll Call You. You Need SPIN

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 Carlos Vargas, Howard Holton, and Paul Lewis delve into essential leadership insights, sharing Carlos's experiences from attending Black Hat and DEF CON. He unexpectedly delivered a keynote presentation while on the go and expressed frustration over irrelevant vendor solicitations post-conference. The discussion critiques traditional sales methodologies that prioritize quantity over quality, highlighting the challenges of cold outreach. Emphasizing the importance of trust and relationship-building, the hosts advocate for a customer-centric approach to enhance sales effectiveness and transparency. The key takeaway underscores the necessity of genuine connections in sales for improved outcomes.

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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.