Donald Trump unloads on seriously ‘woke’ Jaguar brand
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Donald Trump unloads on seriously ‘woke’ Jaguar brand
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About this listen
It’s no secret that Jaguar come year end will introduce a new breed of electric only cars – despite a 90-year history of sports orientated models that featured space, grace and pace Jaguar is on a new projectory that will present a new design vision – called the Type 00 concept it will push the brand further upmarket into Rolls-Royce and Bentley territory – in the process it expects to lose 85 per cent of its current customer base – in doing so it has drawn much condemnation from die hard Jaguar fans – images of the new bold concept divisive to say the least – the latest critic President Donald Trump who has taken to social media to slam Jaguar’s rebrand as “woke” and “disgraceful.” Trump claiming the luxury car maker is in absolute turmoil after it announced its CEO of three years Adrian Mardell would step down in November.
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