Jack Moberger, Head of Sales at DocUnlock, joins us to discuss the evolution of B2B sales, AI-driven automation and the changing landscape of global trade. Jack shares insights from his time at Algolia and how his current role is transforming customs brokerage through digitization.

Key Takeaways:

(03:22) Why “corporate polycrisis” is a reality for many businesses.

(06:02) The challenges of B2B search and discovery for vendors.

(08:28) The era of generic B2B messaging is ending.

(13:37) Supply chains are now more complex and interconnected.

(15:41) How customs brokerage and freight forwarding are becoming more complex.

(18:33) What DocUnlock does to automate customs clearance and reduce manual work.

(23:37) AI is enabling compliance-heavy industries to scale efficiently.

(27:50) AI thrives in workflows with clear, correct answers.

(29:38) B2B digitization isn’t killing sales — it’s evolving it.

(35:37) Why eCommerce teams should be involved in sales forecasting.

(39:36) Regulatory changes create immediate demand for expert advice.

(43:27) Some of the best tech insights come from under-the-radar sources.

Resources Mentioned:

Jack Moberger -

https://www.linkedin.com/in/jmoberger/

DocUnlock -

https://www.linkedin.com/company/docunlock-ai/

World Trade Organization -

https://www.wto.org/

"The Three-Body Problem" by Cixin Liu -

https://www.amazon.com/Three-Body-Problem-Cixin-Liu/dp/0765382032

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