Do You Really Need A Lead Magnet For List Building?
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Do You Really Need A Lead Magnet For List Building?
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About this listen
The money is in the list.
We have heard it before.
We know how important it is to build a list as it is one of the most important assets in your business.
The traditional way of building a list is by offering a lead magnet. This means you give your audience something for free in exchange for an email.
But....do you really need to build a lead magnet or is there a better way??
One of the greatest marketers manages to build a list with a 60% opt-in rate without a lead magnet. Pretty cool uh?
I'm sharing it all in this episode.
Hit play and listen.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.