Do Companies Need a Chief Market Officer or a Chief Marketing Officer?
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Do Companies Need a Chief Market Officer or a Chief Marketing Officer?
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About this listen
Should the title of a CMO be Chief Marketing Officer or Chief Market Officer?
In this episode, we chat with Kimberly Storin, Chief Marketing Officer at Zayo Group. Kimberly has more than 15 years working in enterprise technology. Prior to her current role, Kimberly held marketing leadership roles at RapidDeploy, IBM, and AMD.
We’re talking about how CMOs can become more strategic, who should own digital transformation, advice for future CMOs, and so much more.
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