• Planting Seeds of Service: Lucinda Robb on Family Legacy, Civic Engagement, and the Beauty That Builds Community
    May 9 2025

    In this special Mother’s Day episode of the Do Beautiful Things podcast, host Jenny Lawson—President and CEO of Keep America Beautiful—celebrates the legacy and lasting impact of strong women: mothers, grandmothers, and the generations they inspire.

    Jenny is joined by Lucinda Robb—writer, educator, and granddaughter of President Lyndon B. Johnson and First Lady Lady Bird Johnson—for a heartfelt conversation about family, service, and civic beauty. Lucinda shares moving stories of her family’s commitment to “paying God’s rent” through acts of service, her grandmother’s visionary environmental work, and how beauty and nature can be powerful tools for building healthier, more connected communities.

    Together, they explore the inspiration behind Keep America Beautiful’s Greatest American Cleanup, the practical roots of Lady Bird Johnson’s beautification movement, and how engaging children in community action can plant the seeds for a brighter future. From playful recycling games to neighborhood cleanups, this episode offers simple, meaningful ways for everyone to get involved—no matter where they live.

    Tune in to discover how honoring those who came before us can inspire a life of service, joy, and lasting impact.

    Quotes:

    “She (Lady Bird Johnson) talked very often… that she was paying the rent for the space she took up on the planet. You know, she was paying God’s rent. And she really believed that. And I think it motivated her and it also gave her a lot of joy.”

    - Lucinda Robb, Granddaughter of Lyndon B. and Lady Bird Johnson

    Show Notes:

    • 00:00 Legacy of Strong Women
    • 05:23 Rebuilding Social Capital Together
    • 08:18 Grandmother's Selfless Community Service
    • 10:45 Depth Beyond Perception
    • 15:00 GW Parkway's Beautiful Transformation
    • 17:21 Trees Combat Violence
    • 20:34 "Teaching Kids Philanthropy"
    • 25:39 "Promoting Public Good: A Family Tradition"
    • 28:11 "Celebrating Communities and Mother's Day"

    Show Links:

    • Greatest American Cleanup: https://kab.org/greatest-american-cleanup/
    • Reducing Heart Disease with Trees: https://kab.org/reducing-heart-disease-with-trees-louisville-tree-planting-project-shows-positive-results/
    • Green Heart Louisville: https://greenheartlouisville.com/
    • The Greening Effect - Reducing Gun Violence and Creating Safer Neighborhoods: how-green-spaces-reduce-crime-and-enhance-community-unity
    • Gun Violence Reduction Study Analysis: https://www.kibi.org/wp-content/uploads/2023/09/KIB-GreenSpace-Gun-Violence-Reduction-Study.pdf
    • Join or Die (Netflix): https://www.netflix.com/title/81746809
    Show More Show Less
    29 mins
  • Pollinator Power: How Native Plants Like Oaks and Milkweeds Keep Nature Buzzing
    May 1 2025

    In this episode of Do Beautiful Things, host Jenny Lawson, President and CEO of Keep America Beautiful®, welcomes renowned ecologist, author, and co-founder of Homegrown National Park, Dr. Doug Tallamy, for an inspiring conversation on the vital role native plants play in restoring our nation’s ecosystems.

    As planting season blooms across the country, Dr. Tallamy shares his expert advice on how homeowners, renters, and even apartment dwellers can help protect pollinators, support wildlife, and build resilient landscapes—right in their own backyards or on their balconies. He reveals the incredible impact of simple choices—from planting oak trees and milkweed to reducing lawn space and managing light pollution—on the health of birds, insects, and the entire environment.

    Whether you’re a seasoned gardener or just starting out, this episode offers practical, accessible tips that empower everyone to make a difference—no matter where you live. Discover how you can be part of the solution to biodiversity loss, and why planting native is one of the most beautiful things you can do for your community and the planet.

    Tune in to the full episode to learn more, find out how to choose the right plants for your area, and get inspired to join the Greatest American Cleanup™ initiative and pledge to plant native this spring.

    Links:

    • Keep America Beautiful: kab.org
    • Greatest American Cleanup: kab.org/greatest
    • Homegrown National Park: homegrownnationalpark.org

    Show Notes:

    • 00:00 Plant Native, Beautify America
    • 06:26 Insect Specialization on Native Plants
    • 07:29 Plants: Beyond Decoration, Essential Roles
    • 12:23 Urban Gardening and Education
    • 15:42 Reducing Light Pollution for Insects
    • 17:16 Empowering Individual Environmental Actions
    • 20:37 Embrace Native Planting for Change

    Show More Show Less
    22 mins
  • Reel it In for the Reefs: Saving Florida’s Reefs One Cleanup at a Time
    Apr 22 2025

    In this episode of “Do Beautiful Things,” host Jenny Lawson, President and CEO of Keep America Beautiful, shines a spotlight on the extraordinary impact of local action and environmental stewardship along Florida’s vibrant reef-lined coast.

    Joining Jenny is Anna Bennett, founder of Reel it in for the Reefs, an annual underwater cleanup initiative inspired by her compassion for sea turtles like Bella, a hawksbill rescued from a life-threatening fishing line entanglement. Anna shares how a single act of care ignited South Florida’s largest reef cleanup in history, rallying divers, charter boats, and volunteers to remove hundreds of pounds of fishing line, plastic, and marine debris from vital habitats.

    Together, Jenny and Anna discuss the preventable dangers marine life face, the power of community-driven change, and how every individual—whether a fisher, diver, or coastal resident—can make a meaningful difference for our oceans and wildlife. As part of the Greatest American Cleanup, Reel it in for the Reefs exemplifies what can happen when people come together to protect the places and creatures they love.

    Tune in to this inspiring episode to hear Anna’s journey from local diver to community leader, discover tips for responsible fishing and underwater stewardship, and find out how you can support reef cleanups in your area.

    Episode Links:

    • Keep America Beautiful: https://kab.org/
    • Greatest American Cleanup: https://kab.org/greatest-american-cleanup/
    • Reel it in for the Reefs: https://reelitinforthereefs.org/
    • National Save the Sea Turtle Foundation: https://savetheseaturtle.org/

    Show Notes:

    • 00:00 Reel it in for Reefs
    • 04:24 Turtles Endangered by Fishing Line
    • 07:46 Underwater Reef Cleanup Initiative
    • 12:57 Protecting Reefs and Sea Turtles
    • 14:00 Responsible Fishing: Reel in Your Line
    • 17:14 "Americans Unite for a Greener Future"
    Show More Show Less
    18 mins
  • Trashercize and Education: Innovative Approaches to Litter Cleanup in Tennessee
    Apr 18 2025

    In this episode of Do Beautiful Things, Jenny Lawson talks with Missy Marshall, the Executive Director of Keep Tennessee Beautiful, a Keep America Beautiful state affiliate, to explore the impactful efforts happening across Tennessee in the fight against litter. They discuss the Greatest American Cleanup™️ campaign, innovative programs like Trashercize, and the power of education and community engagement in fostering a cleaner, more sustainable future. Tune in to hear how Tennesseans are uniting to make a real difference, one small action at a time.

    Show Links

    Greatest American Cleanup: https://kab.org/greatest-american-cleanup/

    Keep America Beautiful: https://kab.org/

    Keep Tennessee Beautiful: https://www.keeptnbeautiful.org/

    Trashercise: https://www.keeptnbeautiful.org/trashercise

    Show Notes:

    00:00 Unifying Tennessee Through Environmental Stewardship

    04:33 Tennessee River Flood Debris Impact

    07:29 History of Keep Tennessee Beautiful

    11:43 Inspiring Future Leaders Through Education

    14:50 Youth Innovation in Environmental Action

    18:10 "Keep Tennessee Beautiful Campaign Launch"

    22:24 "Leadership Through Active Participation"

    25:07 Celebrating to Change Behavior

    28:33 "Do Beautiful Things: Inspired Action"

    Show More Show Less
    30 mins
  • NASA's LunaRecycle Challenge: Exploring Space Sustainability
    Apr 7 2025

    In this thrilling episode of "Do Beautiful Things," hosts Jenny Lawson and Jennifer Edmunson take listeners on a journey beyond our planet, exploring the innovative LunaRecycle Challenge spearheaded by NASA. This groundbreaking competition is set to revolutionize recycling by challenging inventors to design systems that maximize resource utilization during space missions—transforming waste into valuable assets for future exploration.

    Jenny Lawson, the President and CEO of Keep America Beautiful, sits down with Jennifer Edmunson, Acting Program Manager for NASA Centennial Challenges, who brings her expertise in Earth and Planetary Sciences to the table. Together, they delve into the intricacies of sustaining human life on the lunar surface through recycling innovations, tackling unique challenges such as extreme vacuums and thermal swings on the Moon.

    From the digital designs to hardware prototypes, discover how these lunar projects could inspire and enhance our recycling efforts here on Earth. Could the solutions forged in the vacuum of space lead to more sustainable communities and potentially revolutionize waste management on our own planet? Listen to this podcast episode to find out!

    Stay tuned for insights into the future of recycling, both in space and in our backyards. To dive even deeper into how innovation is shaping a more sustainable future, visit lunarecyclechallenge.ua.edu. Join us on our mission to keep our planet and beyond, clean and vibrant.

    Show Notes:

    00:00 "Lunar Recycling Challenge"

    04:44 Lunar Recycling Challenge

    07:08 Innovative Food Packaging Recycling Solutions

    10:36 "Break the Ice Lunar Challenge"

    15:21 Sustainable Off-Planet Living Costs

    19:18 NASA's Moon to Mars Strategy

    21:24 "Inspiring Space and Earth Cleanup"

    Show More Show Less
    23 mins
  • Breaking Down Barriers: What Holds Us Back from Picking Up Litter?
    Mar 20 2025

    In this episode of the “Do Beautiful Things podcast,” Jenny Lawson, President and CEO of Keep America Beautiful speaks with Wendy Salomon from The Harris Poll about their latest research on litter—commissioned by Keep America Beautiful. They explore key insights, including why people avoid picking up litter (hint: the ‘gross factor’ tops the list), what motivates people to join cleanup events, and surprising findings on how litter compares to other unpleasant tasks—like cleaning the bathroom. Tune in to discover what drives people to take action and what could encourage even more participation in keeping our communities clean and beautiful.

    Show Notes:

    00:00 "Exploring Litter Responsibility"

    03:54 "Strategic Insights for Effective Action"

    06:24 Picking Up Litter Mostly Tolerable

    10:15 Litter Clean-Up Divide

    16:24 Engaging Gen Z in Community

    18:12 "Litter Cleanup: A Unifying Act"

    22:44 "Motivation Through Community for Gen Z"

    26:39 "Preventing and Addressing Littering"

    27:21 Litter Responsibility Debate

    31:05 Join the Greatest American Cleanup

    Show Links:

    • The Harris Poll: www.theharrispoll.com
    • Keep America Beautiful: kab.org
    • Greatest American Cleanup: kab.org/greatest
    Show More Show Less
    32 mins
  • Inside Cox Enterprises’ Commitment to Environmental Goals and Community Engagement
    Dec 2 2024

    In this episode of “Do Beautiful Things,” host Jenny Lawson sits down with Maury Wolfe, Vice President of Corporate Responsibility and Social Impact at Cox Enterprises, to discuss their award-winning initiatives in corporate volunteerism and environmental sustainability.

    Together, they discuss Cox Enterprises' impressive achievements, including the award-winning initiatives that have driven over 200,000 volunteer hours through their Cox Impact platform and the ambitious goals of their 34 by 34 initiative.

    Maury shares fascinating insights into how Cox has become a zero waste-to-landfill company, the importance of employee engagement, and their ongoing collaborations with environmental organizations like Keep America Beautiful.

    Stay tuned to learn how you can get involved in transformative initiatives to help create cleaner, greener spaces in your own community.

    Show Links:

    COX Enterprises: www.coxenterprises.com

    34 by 34 Initiative: www.coxenterprises.com/our-impact/social-goal-34-by-34

    Keep America Beautiful: kab.org

    Greatest American Cleanup: kab.org/greatest

    Show Notes:

    00:00 Cox Enterprises: Promoting volunteerism for environmental impact.

    03:43 Selling sustainability's ROI changed environmental perspectives.

    09:00 Cox legacy: prioritize employees, community, and environment.

    11:47 Training employees and circular economy efforts innovate.

    13:54 Employee-driven innovation through purpose and community connection.

    18:09 Earth Month 2024: Impactful local and national efforts.

    20:42 Empower 34 million people by 2034 goal.

    24:30 Keep Oklahoma Beautiful: effective disaster recovery efforts.

    27:15 Join America's cleanup for a beautiful future.

    Show More Show Less
    29 mins
  • Mattress Recycling: Preventing Reusable Materials from Reaching Landfills
    Dec 2 2024

    In this episode of Do Beautiful Things, host Jenny Lawson, President and CEO of Keep America Beautiful, dives into an often-overlooked aspect of recycling: mattress recycling.

    Joining us is Mike O'Donnell, Chief Operating Officer of the Mattress Recycling Council, who brings over 30 years of expertise in managing solid and hazardous waste collection programs. Mike gives a compelling look into the world of mattress recycling, highlighting the innovative programs in states like California, Connecticut, and Rhode Island that recycle nearly 2 million mattresses a year. We’ll also explore the significant environmental impact of these efforts, from reducing illegal dumping to rescuing half a billion pounds of materials from landfills.

    You'll gain insights into the Bye Bye Mattress program, learn about the components of a mattress and where they go after recycling, and discover the future of mattress recycling as it seeks to expand into new states and develop new markets for recycled materials. Whether you’re a homeowner wondering what to do with your old mattress, or a sustainability advocate interested in the broader challenges and solutions in recycling, this episode offers valuable information and practical tips.

    Join us in transforming recycling anxiety into action and help make a sustainable future possible.

    Show Links:

    Bye Bye Mattress: byebyemattress.com

    Mattress Recycling Council: mattressrecyclingcouncil.org

    Keep America Beautiful: kab.org

    Greatest American Cleanup: kab.org/greatest

    Show Notes:

    00:00 Mattress recycling mandated by laws in 2013.

    04:25 Return old mattress to retailer for recycling.

    09:21 Mattress recycling involves manual and automated methods.

    10:00 Material: 20% carpet padding, 50% steel recycling.

    13:13 Understanding resource impact, smarter reuse, developing recycling markets.

    18:59 Learn how and where to recycle mattresses.

    20:08 Visit kab.org for more information.

    Show More Show Less
    20 mins