
Djokovic's Winning Moves: Le Mans FC Ownership, Cincinnati Return, and a Bold New Look
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Novak Djokovic continues to make headlines both on and off the tennis court this week, starting with a major business move that has the sports world buzzing. On August 1, Le Mans FC—a French Ligue 2 football club—officially announced Djokovic as one of its new part-owners. The investment group, spearheaded by the Brazilian consortium OutField, also features ex-Formula 1 drivers Felipe Massa and Kevin Magnussen, as well as Georgios Frangulis, CEO of Oakberry. Le Mans, freshly promoted and determined to rebrand itself, called out Djokovic as the “most successful player in history,” lauding his mental strength as a new asset for the franchise. International outlets from The Independent to Tennis.com have highlighted this as one of the most significant athlete-driven business moves of the summer—fueling speculation that Djokovic, known for his strategic off-court investments, is preparing for a legacy that goes far beyond tennis.
On the sporting front, fans are waiting for Djokovic’s return at the Cincinnati Open next week, after his withdrawal from the recent Canadian Open. His last appearance saw him exit at the Wimbledon semifinal stage to eventual champion Jannik Sinner, ending his bid for an eighth Wimbledon title. The ATP world watches closely, aware Djokovic is already one of only three Open Era players—along with Connors and Federer—to earn 100 ATP singles titles, a milestone he reached with his title in Geneva earlier this season.
Meanwhile, Djokovic has also been winning in the court of public opinion, thanks to his engaging social media presence. He recently sparked playful banter with Aryna Sabalenka, the WTA No. 1, by reposting images from his February GQ magazine cover shoot on Instagram. Dressed in sharp Lacoste outfits and accessorized with a Hublot watch, Djokovic joked with Sabalenka about perfecting the art of posing, to which she gamely replied, “I have to admit, you did well.” Tennis media from Sportskeeda to ProFootballNetwork covered this exchange, noting how it keeps Djokovic’s image fresh and relatable.
Fashion-minded fans are also buzzing over reports from Last Word On Sports that Djokovic will debut an all-black outfit at the upcoming US Open—a departure from his usually vibrant attire, perhaps signaling a new chapter stylistically as well. As the US Open approaches and Le Mans FC gears up for its Ligue 2 campaign kickoff against Guingamp, Djokovic proves yet again why he remains one of the most watched—and talked about—figures in global sport and business.
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