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Dirt Bags Podcast

Dirt Bags Podcast

By: Luke Eggebraaten
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About this listen

The Dirt Bags Podcast is the go-to podcast for real conversations, actionable insights, and a damn good time. Hosted by Luke Eggebraaten, this podcast is built for those who want to grow their business, sharpen their skills, and hear from industry leaders—all while enjoying a laid-back, no-nonsense atmosphere.

Whether an operator, contractor, business owner, or entrepreneur, the Dirt Bags Podcast delivers raw and unfiltered insights. No corporate fluff, no B.S.—just real talk from people who have been in the trenches, built successful businesses, and know what it takes to win in this space.

Luke Eggebraaten is the founder of Phaser Marketing and the author of Digital Dirt World. Since 2019, he has been helping excavation companies scale their online presence through web design, SEO, and paid ads. His team has worked with businesses doing $500K to $100M in revenue, offering tailored marketing solutions that drive real growth. With a passion for connecting the construction industry to the digital age, Luke brings a wealth of knowledge and experience to every episode.

The biggest names in excavation, septic, snow removal, landscaping, outdoor services, and more share their insights, lessons, and strategies, giving listeners direct access to the minds of industry leaders who are making waves and building empires. The Dirt Bags Podcast covers everything from marketing and branding, to leadership, business growth, equipment talk, and job site war stories. Industry experts, business owners, and hardworking professionals bring real experiences and hard-earned wisdom to every episode.

This isn’t a typical business podcast—it’s organized but laid-back, full of uncensored, real-world advice from people who get it. New episodes drop first thing in the morning, 2-3 Fridays a month, so listeners can tune in on the way to the job site or while working on the job.

Construction, business, and success—Dirt Bag style!

LETS GO

Dirt Bags Media Group 2025
Economics
Episodes
  • Burning Past Max Capacity - Marvin Joles
    Aug 15 2025

    Join Luke Eggebraaten on the Dirt Bags Podcast for an unfiltered, high-energy conversation with Marvin Joles, a powerhouse in the asphalt industry. As an entrepreneur, investor, award-winning influencer, and national public speaker, Marvin brings a wealth of expertise as a NAPA Impact Conference Task Group Member and Pavement Magazine Advisory Board contributor. In this episode, Raw insights on entrepreneurship, innovation, and leadership in the asphalt world, and so much more. Tune in for an epic talk, no fluff, and a deep dive into what it takes to dominate the pavement industry.

    Marvin's LinkedIn page: https://www.linkedin.com/in/marvin-joles-4b1b73130/

    Free study from Dr. Erin Craw (as mentioned in the epiosde) : https://fairfield.iad1.qualtrics.com/jfe/form/SV_37C1koNYec0mITQ

    IG - @marvinjoles

    In the Mix Youtube Channel - https://www.youtube.com/@inthemixmj

    Book a free strategy call with Phaser Marketing:

    https://calendly.com/d/cm59-rf4-hgq/investing-in-a-new-construction-website?month=2025-05

    Huge Thanks to our sponsors:

    Charlie Huff - Need a certificate of insurance? Done. Adding a new piece of equipment to the fleet? Consider it handled. Got an audit breathing down your neck? Charlie’s already on it. This is full-service insurance from people who care and understand—and it shows. Whether you’re a one-crew start-up or managing a multi-state operation, Charlie makes sure you’re covered right the first time so you can focus on growing, hiring, and hauling. Call (435) 764-4833 or visit https://trupointco.com/

    Eljen - Revolutionizing Onsite Wastewater Management

    Backed by decades of engineering expertise, the Eljen GSF® A42 system uses a layered approach combining geotextile fabric and a plastic core to optimize effluent treatment. This modular leachfield design increases filtration efficiency, reduces the required installation footprint, and protects soil absorption capacity for the long term. Especially effective in space-constrained or environmentally sensitive areas, it offers a reliable, sustainable upgrade to traditional septic systems.

    Learn more at: eljen.com

    SludgeHammer - Enhancing Septic System Performance with Advanced Microbiology

    By introducing a proprietary blend of live bacteria into existing septic tanks, SludgeHammer systems biologically transform waste processing. This method restores failing leach fields, reduces sludge buildup, and supports environmentally friendly water recycling

    without the need for major system overhauls. Certified for performance and scalability, the solution is ideal for homes, businesses, and larger-scale applications.

    Discover the details at: sludgehammer.net

    Thanks for listening!

    Show More Show Less
    1 hr and 37 mins
  • The Irish Dirt Dream: Josh Newell’s Leap into Excavation
    Aug 1 2025

    In this episode, we sit down with Josh Newell from Northern Ireland — a long-time Dirt Bags listener who just launched his own excavation company. Josh is the owner of GreenRock Renewables and GreenRock Contracts, and he’s making big moves across the pond. Guest host Matt Study (@sapphireconstructionservices) joins us for this one.

    Guest Host: Matt StudyIG - @sapphireconstructionservices

    Guest: Josh Newell - Principal (owner) at GreenRock Renewables and GreenRock Contracts

    Super cool to see a Dirt Bags listener chasing the dream. Let’s get after it!

    You can book a free strategy call with Phaser today using this link here: https://calendly.com/d/cm59-rf4-hgq/i...

    Huge thanks to our sponsors: Charlie Huff - Need a certificate of insurance? Done. Adding a new piece of equipment to the fleet? Consider it handled. Got an audit breathing down your neck? Charlie’s already on it. This is full-service insurance from people who care and understand—and it shows. Whether you’re a one-crew start-up or managing a multi-state operation, Charlie makes sure you’re covered right the first time so you can focus on growing, hiring, and hauling. Call (435) 764-4833 or visit https://trupointco.com/

    Eljen - Revolutionizing Onsite Wastewater Management Backed by decades of engineering expertise, the Eljen GSF® A42 system uses a layered approach combining geotextile fabric and a plastic core to optimize effluent treatment. This modular leachfield design increases filtration efficiency, reduces the required installation footprint, and protects soil absorption capacity for the long term. Especially effective in space-constrained or environmentally sensitive areas, it offers a reliable, sustainable upgrade to traditional septic systems. Learn more at: eljen.com

    SludgeHammer - Enhancing Septic System Performance with Advanced Microbiology By introducing a proprietary blend of live bacteria into existing septic tanks, SludgeHammer systems biologically transform waste processing. This method restores failing leach fields, reduces sludge buildup, and supports environmentally friendly water recycling without the need for major system overhauls. Certified for performance and scalability, the solution is ideal for homes, businesses, and larger-scale applications. Discover the details at: sludgehammer.net

    Thanks for listening!

    Show More Show Less
    1 hr and 21 mins
  • Why He Bought a Concrete Company (Instead of Starting From Scratch)
    Jul 18 2025

    In this episode of The Dirt Bags Podcast, host Luke Eggebraaten sits down with Matt Sockoch, co-owner of Payne Construction Services and Gateway Concrete Solutions. Matt shares why he chose to buy an existing concrete company rather than building one from the ground up. James Stiksma, owner of Canadian Septic and 2024 Dirt Bags Guest Host of the Year, also joins in to offer his perspective on the challenges and rewards of business ownership. Tune in for a candid conversation on entrepreneurship, risk-taking, and the business side of construction.

    Follow Matt on TikTok: @mattsockoch

    Visit Payne Construction Services: payne-cs.com

    Book a free strategy call with Phaser Marketing:

    https://calendly.com/d/cm59-rf4-hgq/investing-in-a-new-construction-website?month=2025-05

    Huge Thanks to our sponsors:

    Charlie Huff - Need a certificate of insurance? Done. Adding a new piece of equipment to the fleet? Consider it handled. Got an audit breathing down your neck? Charlie’s already on it. This is full-service insurance from people who care and understand—and it shows. Whether you’re a one-crew start-up or managing a multi-state operation, Charlie makes sure you’re covered right the first time so you can focus on growing, hiring, and hauling. Call (435) 764-4833 or visit https://trupointco.com/

    Eljen - Revolutionizing Onsite Wastewater Management

    Backed by decades of engineering expertise, the Eljen GSF® A42 system uses a layered approach combining geotextile fabric and a plastic core to optimize effluent treatment. This modular leachfield design increases filtration efficiency, reduces the required installation footprint, and protects soil absorption capacity for the long term. Especially effective in space-constrained or environmentally sensitive areas, it offers a reliable, sustainable upgrade to traditional septic systems.

    Learn more at: eljen.com

    SludgeHammer - Enhancing Septic System Performance with Advanced Microbiology

    By introducing a proprietary blend of live bacteria into existing septic tanks, SludgeHammer systems biologically transform waste processing. This method restores failing leach fields, reduces sludge buildup, and supports environmentally friendly water recycling

    without the need for major system overhauls. Certified for performance and scalability, the solution is ideal for homes, businesses, and larger-scale applications.

    Discover the details at: sludgehammer.net

    Thanks for listening!

    Show More Show Less
    1 hr and 29 mins
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