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Direct OD: Unlocking Recurring Revenue Through Membership Plans for Optometry Practices

Direct OD: Unlocking Recurring Revenue Through Membership Plans for Optometry Practices

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Membership plans are not just a trend; they’re a strategic shift in how modern optometry practices operate. In a world where subscription models dominate industries from streaming to fitness, Direct OD is helping eye care professionals harness the same concept to boost profitability, reduce insurance dependency, and strengthen patient loyalty. In a recent Defocus Media […]
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