Digital Sales Departments That Actually Work with Heather Deatherage
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Digital Sales Departments That Actually Work with Heather Deatherage
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About this listen
Tired of watching leads die in your CRM?
In this episode, Heather Deatherage returns to lay out what a real internet sales department should look like in 2025, from hiring and pay structure to process and accountability.
You’ll hear how to hire reps that don’t quit at the first objection, why pay plans must reward appointments (not just sales), and what KPIs every manager should be watching to prevent lead burnout.
Plus, Heather breaks down her proven 21-Day Follow-Up Plan — and why some of your salespeople probably shouldn’t be answering the phones.
Whether you’re building a BDC or fixing one that’s failing, this episode gives you a complete blueprint.
Listen on Spotify: https://spoti.fi/3N9lzfg
Listen on Apple Podcasts: https://apple.co/43FoanX
Watch the Interview: https://youtube.com/@dealershipfixit
Connect with Heather: www.linkedin.com/in/heather-deatherage
Sponsor: https://dealers.motohunt.com
Follow the Fixit Podcast: https://linktr.ee/dealershipfixit