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Designed by Wingnut Social | Interior Design Business

Designed by Wingnut Social | Interior Design Business

By: Darla Powell
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The interior design business podcast for interior designers, architects, and home professionals. Hosted by interior design and digital marketing pro, Darla Powell. #interiordesignCopyright 2019 All rights reserved. Art Economics Leadership Management & Leadership
Episodes
  • Rebranding 101: From Builder-Grade to High-End Clientele
    Jul 16 2025

    How do you go from flipping builder-grade homes to designing multi-million-dollar projects that align with your true creative vision?

    In this episode, Darla chats with Bre Hance, the powerhouse Founder of InHance Design Build, about the real mindset and strategic pivots that helped her level up her business and attract high-end interior design clients.

    From her early days taking on “anything that came in the door” to now leading a luxury design-build firm in Los Angeles, Bre shares what it takes to grow with intention, and without losing your soul in the process.

    You’ll learn:

    ✅ Why Bre stopped saying yes to every project (and what she did instead).

    ✅ How to mentally prepare to work with high-end clientele.

    ✅ What strategic branding decisions helped Bre level up.

    ✅ The role of vulnerability, storytelling, and authenticity in attracting luxury clients.

    ✅ How mindset work and coaching helped her own her worth.

    You’ll hear about the fears she had to overcome, the branding moves that changed everything, and how she crafted client experiences that made her irresistible to luxury buyers. This one’s not just inspiring, it’s a blueprint.

    Listen now and learn how to upgrade your clients and your confidence.

    (00:00) Bre’s small-town roots and big-city mindset.

    (04:20) From hustle to high-end: redefining the client journey.

    (08:15) The branding shift that unlocked a higher-level audience.

    (13:30) How mindset coaching changed her business.

    (18:40) Why storytelling and social proof win premium clients.

    (22:55) Letting go of fear and stepping into your future self.

    About Bre Hance

    Bre Hance is the Owner and Principal Designer at InHance, a Los Angeles-based high-end residential design/build firm. Over the past ten years, InHance has designed over 200 single-family and multi-family residences throughout the country. Bre’s emphasis on bold colors, eclectic yet luxurious design, and her philosophy of elevated everyday living has made her one of LA’s most sought-after designers and design experts.

    Website

    Instagram

    📲 Connect with Darla

    Instagram

    📚 Resources & People Mentioned

    Wingnut Academy is LIVE

    Getting Things Done by David Allen.

    Business of Design by Kimberley Seldon

    Work with Wingnut

    🏠 FOLLOW Wingnut Social

    Website Facebook X Instagram Wingnut Webinars

    🎧 SUBSCRIBE to The Wingnut Social Podcast

    Apple Podcasts Google Podcasts YouTube

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    43 mins
  • Live with HighPoint Market Style Spotters
    Jul 9 2025
    Stop Treating High Point Like a Buying Trip. Do This Instead… High Point Market isn’t just a place to shop for furniture. It’s one of the most underused marketing tools you have at your disposal. Many designers make the mistake of approaching it like a giant showroom, simply hunting for products to fill their client projects. However, by doing so, they miss out on significant opportunities to grow their brand, expand their network, and establish themselves as industry experts in a way that truly sets them apart. What if you saw High Point as your personal marketing stage instead? Style Spotters do exactly that, turning tours, vendor visits, and social media coverage into a curated, client-attracting showcase of their aesthetic and expertise. By adopting this approach, you can transform every Market visit into a launchpad for building authority, forging real vendor relationships, and laying the groundwork for licensing deals or brand collaborations that elevate your business to the next level. You’ll learn: ✅ How the Style Spotters program positions you as an industry authority (and how to get chosen). ✅ Ways to design tours and content that attract your dream clients, even if they’re not at Market. ✅ Strategies for turning vendor relationships into collaborations and licensing deals. ✅ Tips for using social media to amplify your presence and make brands notice you. If you’re an interior designer looking to turn High Point from “just another buying trip” into a real growth engine for your business, this is the episode that’s going to help you get there. Listen now and start marketing smarter every time you step onto the High Point floor. (00:00) Stop Treating High Point Like a Buying Trip (Do This Instead). (02:57) Meet the Style Spotters: Who They Are and What They Do. (04:59) What High Point Market Is, and Why It’s Overwhelming. (06:27) Defining the Style Spotter Role and Curated Tours. (09:17) Vendor Partnerships and Mutual Marketing Wins. (13:15) How to Apply (and Get Picked) as a Style Spotter. (16:54) Owning Your Aesthetic: Niche vs. Mass Appeal. (22:19) Social Media Strategies for Designers. (33:35) Client Relationships, Tagging, and Marketing Ethics. About Today’s Guests Rasheeda Gray Rasheeda Gray is the CEO and Principal Designer of Gray Space Interiors, based in Philadelphia. With a decade of experience in design and a 15-year background in marketing and business development, she brings a sophisticated, strategic approach to interiors. Known for industry leadership through initiatives like Style Spotters, she also mentors designers on how to build authority and brand presence while staying client-focused and authentic. Website Instagram Evan Millard Evan Millard is a Nashville-based interior designer and the founder of his eponymous studio. Celebrated for his thoughtfully curated, soulfully crafted spaces, Evan combines his eye for detail with years of experience hosting tours and participating in show houses. As a Style Spotter, he uses High Point Market not just to source, but to deepen connections with vendors and help designers market more strategically. Website Instagram Jewel Marlowe Jewel Marlowe is a DC-area interior designer known for her bold, colorful, personality-filled spaces. She built her business on a strong social media presence that showcases her signature maximalist style. As a Style Spotter, Jewel offers a highly curated, influencer-savvy take on market tours and vendor partnerships, helping both designers and clients see the value in going big, bright, and personal. Website Instagram 📲 Connect with Darla Instagram 📚 Resources & People Mentioned Wingnut Academy is LIVE Work with Wingnut 🏠 FOLLOW Wingnut Social Website Facebook X Instagram Wingnut Webinars 🎧 SUBSCRIBE to The Wingnut Social Podcast Apple Podcasts Google Podcasts YouTube
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    49 mins
  • The Interior Designer's Guide to Simplifying Sourcing
    Jul 2 2025

    Are your vendor spreadsheets quietly killing your profits and sanity?

    Fragmented sourcing isn’t just an inconvenience; it drains time, eats into margins, and creates chaos you can’t afford. Host Darla Powell talks with Lee Anne Blake, CEO of The Expert, about why many designers are frustrated with juggling numerous vendors and outdated processes.

    They discuss how client expectations have changed, with buyers wanting smoother, faster, more transparent experiences, and what it really takes to keep up without losing your personal touch or design integrity.

    You’ll hear about the real challenges designers face when trying to manage a thousand-row spreadsheet of suppliers, the benefits of consolidating orders without sacrificing variety, and how emerging generations of designers are rejecting slow, clunky systems in favor of something easier.

    It’s an honest look at the tradeoffs of stocking-dealer pricing, the risks of vendor instability, and what access to new brands can do for your creative vision and business growth.

    You’ll learn:

    ✅ Why multi-vendor chaos is hurting your margins and your time.

    ✅ How shifting client expectations demands a more seamless buying experience.

    ✅ Ways designers can gain leverage with trade programs and consolidated checkout.

    ✅ What the future holds for sourcing, from better vendor access to stronger client trust.

    If you’re an interior designer looking to grow your business while staying sane and profitable, this is the episode that’s going to help you get there.

    Listen now and start taking control of your sourcing process before it controls you.

    (00:00) Intro and setting up the pain of fragmented sourcing.

    (02:42) What The Expert is and how it evolved from consultations to marketplace.

    (05:04) How designers can qualify for the consult roster and trade program details.

    (09:25) Addressing pricing, discounts, and competitive trade concerns.

    (13:19) Client transparency, design fees, and evolving expectations.

    (17:03) Generational shifts in buying behavior and the push for streamlined online shopping.

    (21:12) Future plans for expanding vendor access and improving designer tools.

    About Lee Anne Blake

    Lee Anne Blake is the CEO of The Expert, a leading online marketplace transforming how interior designers source and purchase high-end furnishings. With a career rooted in technology, marketplace growth, and media, she brings deep expertise in building user-friendly, scalable solutions that meet real-world needs.

    Prior to The Expert, Lee Anne led growth at Babylist, helping modernize the way new parents shop and plan. She’s also held leadership roles at companies like Google, ShopStyle, PopSugar, and AOL, where she honed her ability to marry technology with seamless customer experiences.

    At The Expert, Lee Anne is focused on streamlining the often chaotic sourcing process for designers by offering a curated platform with over 180 brands and tens of thousands of products, all in one place with trade pricing and consolidated checkout.

    She’s passionate about empowering small businesses, independent designers, and artisan makers alike, ensuring they have the tools and exposure they need to thrive in a changing, tech-driven world.

    Outside of work, Lee Anne is a dedicated mom who’s no stranger to early mornings and the balancing act of career and family, making her deeply empathetic to the time pressures her customers face daily.

    Website

    Instagram

    📲 Connect with Darla

    Instagram

    📚 Resources & People Mentioned

    Wingnut Academy is LIVE Mindset: The New Psychology of Success by Carol Dweck

    Work with Wingnut

    🏠 FOLLOW Wingnut Social

    Website Facebook X Instagram Wingnut Webinars

    🎧 SUBSCRIBE to The Wingnut Social Podcast

    Apple Podcasts Google Podcasts YouTube

    Show More Show Less
    36 mins

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