Episodes

  • Eyecare Marketing: How to Build a Strong Brand Patients Remember

    Eyecare Marketing: How to Build a Strong Brand Patients Remember
    Mar 9 2026
    In the first episode of 4theRecord, Tyler Kemp of Marketing4ECPs explores what it takes to build a memorable brand patients trust. Joined by Sarah Nwaerondu and Kevin Wilhelm, the conversation highlights how consistency, emotional connection, and patient experience help eye care practices stand out and grow.
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    51 mins
  • The 20/20 Podcast: Amy Sullivan Gallant

    The 20/20 Podcast: Amy Sullivan Gallant
    Oct 11 2020
    Less than 1 minute
  • Dr. Artis Beatty of MyEyeDr. on the Future of Optometry, Private Equity, and Professional Identity

    Dr. Artis Beatty of MyEyeDr. on the Future of Optometry, Private Equity, and Professional Identity
    Mar 2 2026
    The future of optometry is being shaped in real time. Clinical scope continues to expand. Diagnostic technology grows more advanced. Patients expect greater access and clarity. Business models are evolving. Private equity is entering the conversation. Leadership opportunities are becoming more visible.
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    1 hr and 12 mins
  • Beyond Lead Generation: Mastering Trust and AI Search in Eyecare Marketing (2026)

    Beyond Lead Generation: Mastering Trust and AI Search in Eyecare Marketing (2026)
    Feb 23 2026
    In 2026, the eyecare industry is saturated with digital noise. For Eye Care Professionals (ECPs), the challenge is no longer just being seen, but being trusted. On the latest Defocus Media podcast, Dr. Daryl Glover and Tyler Kemp of Marketing for ECPs break down why traditional "reactive" marketing is failing and how to leverage the new "digital word of mouth".
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    33 mins
  • OD’ing On Movies: What Merv Gets Right (and Wrong) in Eyecare

    OD’ing On Movies: What Merv Gets Right (and Wrong) in Eyecare
    Feb 20 2026
    In this OD’ing on Movies episode, the hosts use the romantic comedy Merv to spotlight what it looks like when an optometrist shows up on screen and the eye care details Hollywood still tends to miss. Dr. Jacobi Cleaver and Dr. Jacob Wilson are joined by Dr. Nadia Afkhami, who brings a creator’s lens to pop culture, a […]
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    57 mins
  • Mastering the Scleral Lens Fit: Dr. Randy Charrier on the Power of the Heidelberg Engineering ANTERION

    Mastering the Scleral Lens Fit: Dr. Randy Charrier on the Power of the Heidelberg Engineering ANTERION
    Feb 16 2026
    Dr. Randy Charrier breaks down how Heidelberg Engineering's ANTERION® has streamlined the scleral lens fitting process. By using swept-source OCT technology, practitioners can replace manual guesswork with objective, micron-level data.
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    58 mins
  • Clinical Guide: Managing GLP-1 Ocular Manifestations and NAION Risks in Optometric Practice

    Clinical Guide: Managing GLP-1 Ocular Manifestations and NAION Risks in Optometric Practice
    Feb 9 2026
    This SEO-optimized clinical briefing is designed for the optometric community. It synthesizes the AOA Evidence-Based Optometry (EBO) Committee June 2025 clinical report with the professional insights of Dr. Andrew Morgenstern, Director of the AOA Clinical Resources Group, regarding the management of patients on GLP-1 receptor agonists.
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    43 mins
  • Getting It Right With Scleral Lenses: A PKP Case Using Anterion OCT

    Getting It Right With Scleral Lenses: A PKP Case Using Anterion OCT
    Feb 2 2026
    Scleral lenses have become a cornerstone of modern optometric care, particularly for patients with complex anterior segment disease. Conditions that once resulted in limited visual potential—such as keratoconus and post–corneal transplant irregularity can now be managed with greater precision, comfort, and long-term stability. In Partnership with Heidelberg Engineering In Grand Rounds LIVE: Getting It Right […]
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    38 mins