Beyond Lead Generation: Mastering Trust and AI Search in Eyecare Marketing (2026) cover art

Beyond Lead Generation: Mastering Trust and AI Search in Eyecare Marketing (2026)

Beyond Lead Generation: Mastering Trust and AI Search in Eyecare Marketing (2026)

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 In 2026, the eyecare industry is saturated with digital noise. For Eye Care Professionals (ECPs), the challenge is no longer just being seen, but being trusted. On the latest Defocus Media podcast, Dr. Daryl Glover and Tyler Kemp of Marketing for ECPs break down why traditional "reactive" marketing is failing and how to leverage the new "digital word of mouth".
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