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How is AI subtly, yet profoundly, reshaping our decisions, cognition, and even our sense of self? In this incisive episode of Signal Shift, Raakhee welcomes Elina Halonen, a behavioral strategist and founder of Prismatic Strategy. Elina, whose work explores the intricate intersection of behavioral science and AI, clarifies the diverse landscape of this field, from AI as a tool for experiments to behavioral science as a lens for critiquing AI systems. She shares her personal insights on interacting with generative AI as a "co-intelligence" and dissects the concept of "generative friction" – where the challenge shifts from production to curation. The conversation tackles critical issues like bias in AI development (the "WEIRD" problem), the surprising parallels between dog training and interacting with LLMs, and the profound impact of AI on human skills and social relationships. Elina passionately argues why understanding human behavior is paramount for designing ethical and effective AI, emphasizing that this powerful technology cannot be left to "techies” alone.

For the full transcript and references: Episode Webpage

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