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Dear Bri: Community Strategy, Fiascos, and Drama

Dear Bri: Community Strategy, Fiascos, and Drama

By: Bri Leever Community Consultant Strategist and Founder at Ember.
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Welcome to Dear Bri, an advice column for community conundrums, fiascos, and drama! In each episode, host and community strategist Bri Leever invites a guest community expert to respond to an anonymous letter from a real-life community creator in distress. From online community-building mishaps to community engagement tactics gone awry, this podcast delivers relatable stories and sound community strategy for navigating the chaos of digital communities—all with empathy, expertise, and a touch of drama. The mission? Helping community managers and community creators feel a little less crazy and a lot less alone while building thriving brand communities. You're in the right place if you are... 🐣 Community Curious: Creators or brands exploring the benefits of a community-powered business. Learn the fundamentals of community strategy for online businesses, and discover how to build an online community from scratch. 🐥 Community Hatchlings: Newcomers to community building seeking guidance and support. Get tips on how to grow a paid community, avoid common mistakes in community building, and build trust through smart community roles and responsibilities. 🦅 Senior Community Folks: Seasoned pros facing complex dilemmas. Explore topics like managing community drama, setting boundaries in digital communities, and advanced community retention strategies. Dear Bri combines relatable storytelling with expert community strategy, making it a unique and valuable resource for community managers and creators. Episodes provide the most up-to-date community management practices, common mistakes to avoid in community building, the best community engagement tactics I've seen, tips on setting boundaries and building trust in online communities, and of course, a touch of community drama to keep things interesting and fun! Community creators listening to Dear Bri will feel a little less alone in the important work of community building and a whole lot less crazy as each episode normalizes and provides strategic insights for some of the toughest online community scenarios. Whether you're curious about building a community, just starting out, or a seasoned professional looking for advanced advice, Dear Bri has something for you. Episodes drop weekly on Tuesday. Hit the follow button so you don't miss out! Hosted on Ausha. See ausha.co/privacy-policy for more information.Bri Leever Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Community Platform Showdown: Skool vs Circle vs Mighty vs Heartbeat
    Feb 17 2026

    Community strategy is hard enough without having to pick between 50 different tools. If you’ve ever stared down the long list of platform options—Circle, Heartbeat, Mighty Networks, Skool, Kajabi, and more—and thought, "How do I even choose?", this episode is your clarity compass.


    In this special panel format of Dear Bri, we go beyond surface-level platform comparison and get into the real talk. Join four veteran builders—Candice Grobler (Circle), Starlight Mundy (Mighty Networks), Mike Phillips (Heartbeat), and Duncan Rogoff (Skool)—as they share what they love, what drives them bonkers, and how each platform supports (or sabotages) their community management efforts.


    If you're looking to build a thriving online community but feel stuck at the starting line, this episode delivers honest reviews, platform strategies, and key decision-making tips—direct from experienced community architects who have tried them all.


    Whether you're craving customization, chasing simplicity, or getting serious about member onboarding, this episode is a must-listen.


    ⏳ Timestamps:


    00:00:00 | Introducing our community builders: Candice, Starlight, Mike, and Duncan

    00:07:48 |  Which community platform is the best?

    00:13:12 | Favorite features: Heartbeat’s AI made Mike mad!

    00:36:51 | Is Skool's simplicity a good thing or a bad thing?

    00:38:34 | Are Circle and Mighty Networks too complex?

    00:44:46 | Community building in the AI era: what are the skills we'll need in the future?

    01:03:40 | Member onboarding: How each platform approaches it

    01:12:08 | Final words: what real builders wish every community leader knew


    Resources Mentioned:


    ▶️ Watch this live panel on YouTube.

    🗒️ See a complete resources list here.

    ✅ Download my complete Community Platform Comparison Guide.

    💛Join Ember. The place for go-getter community creators building community-powered businesses.

    Bri Leever

    🖥️ Website

    📩 Newsletter

    📹 Youtube

    📱LinkedIn


    And before you go…

    💜 Leave a review on Apple Podcasts

    💚 Leave a review on Spotify

    That helps the podcast more than you know and I deeply appreciate it. 🙏


    Want your story to be next? Submit an anonymous letter about your community conundrum, fiasco, drama, or other dilemma here.


    *Dear Bri is produced by Ideablossoms.


    Hosted on Ausha. See ausha.co/privacy-policy for more information.

    Show More Show Less
    1 hr and 18 mins
  • How can community repair our polarized politics? With Rebecca Davis, Director & Producer of Join or Die
    Oct 7 2025

    In this episode, we’re hearing from Walking on Eggshells. Our letter today is from a community builder who wants to know how we can bridge the political gap in our families and communities when it all feels so impossibly polarized.

    To better help Walking on Eggshells, I invited the director and producer of the documentary Join or Die, Rebecca Davis, as my guest. This feature-length documentary is a commentary on the decline of social capital in the US over the last two decades and its implications for democracy.

    It can be scary and despairing to bear witness to the quickly growing divides in our society. I don’t need to sit around your Thanksgiving table to know most of our attempts at conversations result in more disconnect than repair.

    Thankfully, this episode will leave you filled with hope, excitement, and an actual game plan to start bringing us out of these dark times, one small step at a time. So, be sure to tune into this spectacular conversation with one of the few people who has studied it in tremendous depth.


    In this episode:

    (03:00) Meet Rebecca Davis and her documentary, Join or Die

    (04:44) Why the word “community” is absent from the film

    (07:28) The actual outcome of connection

    (09:26) The communitea: Walking on Eggshells’ letter

    (11:25) A counterintuitive solution for healing the political divides

    (14:04) Why digital spaces and conversations aren't working

    (17:26) How purely social clubs can easily build power and start creating change

    (21:05) The very political history of women only book clubs

    (23:03) How groups both impact and reflect society

    (24:14) Rebecca's journey from covering worsening symptoms to highlighting the root cause

    (27:37) How to build a loyal and engaged community instead of just an audience

    (32:27) Make sure your community tools and design deliver on the community promise

    (35:11) Is it unethical to charge for community membership?

    (41:29) The simplest data-backed thing you can start doing now to bridge the gap


    Resources Mentioned:

    🗒️ See a complete resources list here.

    📺 Watch the full documentary on Netflix.

    ❤️ Sign up for Heartbeat. Bri’s recommended all-in-one community platform.

    💛Join Ember. The place for go-getter community creators building community-powered businesses.


    Rebecca Davis

    🖥️ Website

    📱 LinkedIn


    Bri Leever

    🖥️ Website

    📹 Youtube

    Want your story to be next? Submit an anonymous letter about your community conundrum, fiasco, drama, or other dilemma here.

    *Dear Bri is produced by Ideablossoms.


    Hosted on Ausha. See ausha.co/privacy-policy for more information.

    Show More Show Less
    46 mins
  • Part 2: What common mistakes should I avoid when setting up my community platform? (Solo Series)
    Aug 5 2025

    In the second episode of this two-part Solo Series, we’re hearing from Hungry for Good Advice. Our letter today deals with  a community creator who's looking for some tips to set up their community platform right the first time.

    Over the last five years, Bri has partnered with dozens of clients and community members to select the right community platform for them and to avoid some of the most common pitfalls related to the setup process. She is exploring all possible angles and sharing what you can do to avoid each pitfall.


    In this episode:

    (03:12) The communitea: Hungry for Good Advice’s letter

    (04:39) #1 Beware the freemium model

    (12:05) Don't turn your community into both the product and the funnel

    (13:35)  The free trial fiasco

    (15:59) Debunking the belief that it's morally wrong to charge for community

    (17:53) #2 Keep it simple, sweetheart

    (19:33) Leverage your channels and spaces with engaging words and the right size

    (22:23) Avoid the great mistake of introducing friction

    (24:22) #3 Develop a plan for leadership early on


    Resources Mentioned:

    📩 Community building from scratch? Check out my email drip series with 4 Foundational Strategies for Beginning Building.

    🔥 Catch up with Part 1 of this Solo Series

    🎧 Continue the discussion about a free community that leads to a paid one with Dear Bri Episode 8 with Alli Ball.

    🎙️Fiasco of the two-week trial in Dear Bri Episode 17 with Diana Davis.

    📺 Watch Bri's FREE masterclass to learn the 4 Types of Communities

    ❤️ Sign up for Heartbeat. Bri’s recommended all-in-one community platform.

    💛 Join Ember. The place for go-getter community creators.


    Bri Leever

    🖥️ Website

    📹 Youtube

    📱LinkedIn


    Want your story to be next? Submit an anonymous letter about your community conundrum, fiasco, drama, or other dilemma here.


    *Dear Bri is produced by Ideablossoms.


    Hosted by Ausha. See ausha.co/privacy-policy for more information.

    Show More Show Less
    28 mins
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