Service BDC is where it's at! The heart of the dealership...let that sink in😉...they are the start of most RO's and tasked with enabling loyal clients existence! Hit me up with your feedback - jennifer@edealersolution.com.

This episode is gold. It’s the secret weapon in sales! 🤩 When you understand the value in what you bring to the table, it is easy to sell naturally.

Jumpin’ in on essential components that define the worth of a dealership's service department and how effectively communicating this value can drive customer loyalty and satisfaction. In this podcast, we delve into the significance of understanding and articulating the unique value propositions that set your service department apart from the competition.

Discover how highlighting the latest factory facility, cutting-edge diagnostic equipment, and modern tools, along with the expertise of factory-trained technicians, can differentiate your dealership and build trust with customers seeking top-tier service. Learn how emphasizing the expertise of technicians trained directly by the manufacturer can instill confidence in customers and assure them of the quality of service they will receive.

Explore the impact of using factory parts that are custom-made, enhancing vehicle performance and longevity while reducing potential problems. Delve into the importance of communicating the value of consistently servicing with the brand, leading to increased trade-in value and loyalty incentives for customers.

Join us as we discuss effective strategies for dealership personnel, service departments, and BDC call centers to effectively convey and sell the value of the service department, ultimately fostering customer trust, loyalty, and satisfaction. Tune in to "Unveiling the Value of Your Service Department" and elevate your dealership's service experience to new heights.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

One of the biggest struggles is bridging the gap between sales and service departments. I’ve got one of many hacks for this in this episode! 😉

So here it is….the art of making outbound calls to schedule clients for their first free oil change and how it can be a powerful tool for customer engagement and building goodwill! Join me as I explore my suggested call structure designed to create a positive customer experience and highlight the benefits to agents, emphasizing the importance of each call.

Some key factors I cover are: Outlining the key steps in the outbound call structure, beginning with a warm introduction to establish trust and set a friendly tone. Expressing gratitude and acknowledging the customer's recent purchase helps to make them feel valued and appreciated. Informing customers about their entitlement to a complimentary first oil change showcases the dealership's commitment to customer care and loyalty.

Then, I discuss the importance of highlighting the benefits of the oil change service, such as improved vehicle performance, longevity, and maintenance. By emphasizing these advantages, agents can effectively communicate the value that the dealership places on the customer's ownership experience, fostering a lasting relationship built on trust and exceptional service.

Tune in to discover how making outbound calls for first free oil changes can be more than just a scheduling task – it can be a meaningful opportunity to connect with customers and demonstrate a genuine commitment to their satisfaction and well-being!

Service BDC is where it's at! The heart of the dealership...let that sink in...they are the start of most RO's and tasked with enabling loyal clients existence! Hit me up with your feedback - jennifer@edealersolution.com.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

Lotlinx has tracked every car online for over a decade! Their machine learning is helping dealers make great decsiions when it comes to managing invenotry and promotion!

Check out their latest publication on Auto Success - https://bit.ly/3y4ULJ9

In this episode, I sit down with Jason Knight, CEO of Lotlinx, to delve into the world of automotive retail and explore how dealers can leverage data and machine learning to boost profitability and streamline inventory management. Discover actionable insights on addressing flagged issues, understanding market dynamics, and optimizing merchandising strategies to drive sales and efficiency in your dealership.

Jason shares valuable insights on understanding consumer preferences, pricing strategies, and the impact of competitive activities on inventory turnover. Learn how to adapt to market fluctuations, capitalize on incentives, and maximize profitability by making data-driven decisions in real-time.

🔥https://lotlinx.com/lotlinx-advantage/

Explore the power of machine learning in transforming inventory management practices and enhancing operational efficiency in automotive retail. Discover how leveraging technology can help dealers focus on selling cars rather than getting bogged down in manual inventory tasks.

Uncover the key principles of inventory management - the 3 P's: Price, Positioning, and Promotion - and how they can drive revenue growth and cost savings. Learn how to identify market trends, optimize marketing spend, and prioritize inventory based on real-time insights to stay ahead of the competition.

Join us as we unlock the secrets to success in the automotive industry and empower dealers to thrive in a dynamic and competitive market. Tune in to learn how data and machine learning can revolutionize your dealership's operations and drive sustainable growth!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.