De ‘Cerveza para Todos’ a ‘Brew & Brain
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De ‘Cerveza para Todos’ a ‘Brew & Brain
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About this listen
En cinco minutos te cuento cómo una microcervecería bogotana pasó de disparar mensajes genéricos a triplicar sus ventas al aplicar, paso a paso, la secuencia estratégica clave: investigación de mercado → segmentación → targeting → posicionamiento. Un caso real contado con tono cercano, problema, tensión, solución y la reflexión final que todo marketer debe recordar.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.