We couldn’t have asked for a better guest to launch the Daylilie Diaries Founder Series.

In this powerful and heartfelt conversation, Jenny sits down with Darcy Haggith — endurance athlete, entrepreneur, and founder of Groupo Nutrition — to explore the journey from a handshake at a Christmas party to building one of Canada’s most trusted high-performance nutrition brands.

Darcy brings a rare blend of deep technical knowledge, lived experience as an endurance athlete, and unwavering integrity. His insight into why high-quality, well-sourced protein truly matters — for athletes and everyday people alike — will shift how you think about nutrition and longevity.

He shares the real moments behind building a brand with values, scaling with purpose, and staying rooted in community, sustainability, and honesty even when it means walking away from big-box opportunities - with some great adventures along the way.

Whether you're an athlete, founder, or someone chasing their “why,” this episode will inspire and inform. Join us for a conversation about resilience, doing things differently, and creating meaningful impact — one scoop, one decision, and one value-driven choice at a time.

💡 In this episode, we cover:

• The “accidental” marathon that sparked Darcy’s journey
• The evolution from Infinite Nutrition to Groupo
• The science of protein and what most people don’t know
• The costs (and rewards) of sticking to your values
• Advice for new founders navigating the noise

✨ This episode is for anyone who believes that building something meaningful starts with staying true to yourself.
Please note: The study mentioned at 22:47 on the effects of protein on Sarcopenia can be found here. The study was 20 weeks, not 12 weeks. We apologize. https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0181387

🔗 Learn more at groupo.com, polarjoe.com, or discover your protein needs at proteinperday.com