Daniel Rufenacht, CEO of bluesign on Why It Matters
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Daniel Rufenacht, CEO of bluesign on Why It Matters
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About this listen
In this on-location conversation from the California coast, Daniel Rufenacht, CEO of bluesign, shares how throwing stones at a window as a child opened the door to his experience with chemicals. The lesson his dad taught him directed his life's course. This beautiful location is appropriate because the ocean and the things we appreciate are slowly being destroyed. Get a glimpse into "Why It Matters" to Daniel and bluesign system partners to do a better job in how we produce the products we sell and use.
Learn more about bluesign here: bluesign.com/en/
Check out the extensive list of global brands embracing bluesign here: https://bit.ly/4a3XXSu
#whyitmatters #madebetter #sustainability #brandedmerch
Uploaded on Apr 30, 2024
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.