DPP Deep Dive: How European Brands Are Adapting to Digital Product Passports
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DPP Deep Dive: How European Brands Are Adapting to Digital Product Passports
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About this listen
In this episode of That Martech Girl, we’re continuing our conversation on Digital Product Passports (DPPs) with a focus on how European brands are responding to these regulations. Joining our host is Claudia Ojeda, a DPP expert and Digital Product Passport Director at Gate2Chain, who brings firsthand insights into how brands in Spain and across Europe are navigating compliance, what’s missing in their approach, and how marketing teams can leverage DPPs as a tool for consumer engagement. We’ll also explore the future of DPPs, industry impact, and career advice for marketers and women in tech. Let’s dive in!
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