Live from LEAD-26 in Zurich. Stephan Siegrist is a professional alpinist. He says leadership means taking the lead when situations are uncomfortable. In mountaineering one person often needs the next rope length and must make small decisions by the centimetre and larger choices every half hour. Some choices are life threatening.

On a recent Nepal expedition his youngest team member developed high altitude pulmonary sickness. The medical problem required bringing the person down quickly. Stefan decided the team must bring him down. He said the most important thing is that everyone comes back home safely.

Stefan spoke about risk and crisis. He said if you do not take any risk you do not get forward. He advised to push to the limit but not until it starts bleeding. Over years climbers develop knowledge to find that balance.

About Stefan Siegrist:

Professional Alpinist, Climber, Public Speaker. Stephan loves the mountains and he loves sharing the adventure

Resources
his webpage: https://stephan-siegrist.ch/

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Follow Gregorio Uglioni on Linkedin: https://www.linkedin.com/in/gregorio-uglioni/

Gregorio Uglioni is a seasoned transformation leader with over 15 years of experience shaping business and digital change, consistently delivering service excellence and measurable impact. As an Associate Partner at Forward, he is recognized for his strategic vision, operational expertise, and ability to drive sustainable growth. A respected keynote speaker and host of the well-known global podcast Business Transformation Pitch with the CX Goalkeeper, Gregorio energizes and inspires organizations worldwide with his customer-centric approach to innovation.

Hear branding advice that shifts focus from "better" to "different." David Brier explains how branding is the art of differentiation. He shows why brands that only tweak visuals fail, and shares real cases: a failed Jaguar rebrand and a successful Napa Fresh relaunch. Learn practical steps and imagination tools.

About David Brier

David Brier, known by many as "The Brandfather," is the recipient of 320 international awards and the Presidential Ambassador for Global Entrepreneurship medallion, who has generated over $9 billion in brand value across four decades for companies from startups to Fortune 500s. The bestselling author of "Brand Intervention" and "Rich Brand Poor Brand," Grant Cardone has praised him as "a branding genius" and "brilliant with branding" by Shark Tank's Daymond John.

Resources

Rising above the noise
: https://www.risingabovethenoise.com

Please, hit the follow button and leave your feedback:
Apple Podcast: https://www.cxgoalkeeper.com/apple
Spotify: https://www.cxgoalkeeper.com/spotify

Follow Gregorio Uglioni on Linkedin: https://www.linkedin.com/in/gregorio-uglioni/


Gregorio Uglioni is a seasoned transformation leader with over 15 years of experience shaping business and digital change, consistently delivering service excellence and measurable impact. As an Associate Partner at Forward, he is recognized for his strategic vision, operational expertise, and ability to drive sustainable growth. A respected keynote speaker and host of the well-known global podcast Business Transformation Pitch with the CX Goalkeeper, Gregorio energizes and inspires organizations worldwide with his customer-centric approach to innovation.

This episode explains how BSI builds for data, AI agents, and digital sovereignty. Markus Brunold shares the company mission, cloud and AI model choices, and how human roles and AI agents work together. Hear concrete examples and product thinking for regulated industries like financial services.

About Markus Brunold

Markus Brunold is CEO of BSI Software and is responsible for the company's long-term business development. With the BSI Customer Suite, BSI Software offers the only European holistic CRM and CX solution that deeply integrates AI while guaranteeing data protection, sovereignty, and flexibility. For Markus, customer centricity is the guiding principle of his entrepreneurial activities. BSI Software is a market leader in its key industries, combining deep industry knowledge with technological excellence.

Resources

BSI Software: https://www.bsi-software.com/en

Please, hit the follow button and leave your feedback:
Apple Podcast: https://www.cxgoalkeeper.com/apple
Spotify: https://www.cxgoalkeeper.com/spotify

Follow Gregorio Uglioni on Linkedin: https://www.linkedin.com/in/gregorio-uglioni/


Gregorio Uglioni is a seasoned transformation leader with over 15 years of experience shaping business and digital change, consistently delivering service excellence and measurable impact. As an Associate Partner at Forward, he is recognized for his strategic vision, operational expertise, and ability to drive sustainable growth. A respected keynote speaker and host of the well-known global podcast Business Transformation Pitch with the CX Goalkeeper, Gregorio energizes and inspires organizations worldwide with his customer-centric approach to innovation.