The Customer Connect Podcast now includes an extra monthly episode designed just for seasonal business operators. These episodes focus on the unique challenges of trading in short bursts and making the most of your peak periods.

Seasonal operators include:

• Christmas shops
• Ski hire businesses
• Tourism retailers, cafés, and accommodation
• Event operators
• Wedding providers
• Garden centres and nurseries
• Ice-cream shops, hot chocolate bars, eggnog makers
• Nail salons and blow-dry bars during peak social seasons

With 17 years running her own seasonal retail business, host Nicole Keleher shares practical ways to manage cash flow, prepare your team, and—most importantly—deliver a standout customer experience when it matters most.

For simple, light-bulb ideas to help your seasonal business thrive, listen along each month

Instagram: @theretailmarketers
Website: theretailmarketers.com
YouTube Channel: youtube.com/@theretailmarketers

Welcome to the first episode of Experience Wins, a new monthly series on the Customer Connect podcast. In each instalment, Nicole shares practical customer experience ideas drawn from real businesses across different industries. These are not abstract theories, but examples you can adapt in your own store, service, or team. The focus is on simple touches that create stronger connections, keep customers coming back, and build long-term value for your business. For simple, light bulb ideas you can use in your business, listen along.

Instagram: @theretailmarketers
Website: theretailmarketers.com
YouTube Channel: youtube.com/@theretailmarketers

Did you know 84% of customers say they’re more likely to shop somewhere that “feels festive” rather than one that doesn’t (NRF 2023)? Creating a Christmas display doesn’t have to be costly or complicated, yet it can make a real difference to how customers feel in your space — and how much they spend.

In this episode of Customer Connect, Nicole shares practical, affordable ways to bring the festive season into your business. From fairy lights and wreaths to slimline Christmas trees, garlands, poinsettias and small display ideas, you’ll learn how to create maximum impact without sacrificing valuable space or blowing your budget.

You’ll also discover why investing in a few quality pieces pays off year after year, how Christmas displays influence customer mood and buying behaviour, and why even simple touches can give your business a competitive edge in the busiest shopping months.

Perfect for businesses looking to stand out this season and turn festive spirit into profit.

Instagram: @theretailmarketers
Website: theretailmarketers.com
YouTube Channel: youtube.com/@theretailmarketers