When was the last time you gave your business a real checkup? In this episode of the Cultivating Business Growth podcast, we’re talking about the importance of a business health check, a structured way to review profitability, cash flow, expenses, pricing, and strategy so you can catch problems early and keep your company on track.

Megan Spicer is joined by Willow Virtual CFO co-founder Katina Peters to walk through a simple DIY framework for evaluating your business’s financial health. You’ll learn how to do a business health check on your own, what red flags to watch out for, and when it may be time to bring in an expert for deeper insight.

We also introduce the Willow Business Cultivator a powerful assessment tool designed to give business owners clarity, confidence, and actionable recommendations to move forward.

If you’ve been wondering how healthy your business really is, or you just want to realign with your growth goals, this episode offers practical steps and resources to help you strengthen your foundation.

Learn more about the Willow Cultivator at willowcfo.com/cultivator

Are you building a law firm that will truly support your retirement goals? In this episode of Cultivating Business Growth, Katina Peters welcomes Darren Wurz—financial planner, CEPA®, CFP®, MSFP, author of The Lawyer Millionaire, and host of The Lawyer Millionaire podcast—to talk about how to align law firm growth with personal financial independence.

Darren specializes in helping attorneys and small law firm owners increase profitability, create businesses that can run without them, and design a retirement plan that goes beyond simply saving for the future. Together, Katina and Darren cover:

• Why retirement planning is also business planning

• The connection between law firm profitability and financial security

• Three smart growth strategies for small law firms: niche positioning, recurring revenue, and owner independence

• Key steps in law firm succession planning and preparing for an exit

• How to calculate your “freedom number” so you know exactly when you can be work optional

Whether you’re years away from stepping back or preparing for transition now, you’ll walk away with actionable strategies to protect your profits, grow intentionally, and secure your future.

In this episode, we explore the evolution of our firm from PJS & Co. CPAs to Willow Virtual CFO with co-founders Katina Peters and Jaime Staley. We discuss the motivations behind the rebrand, how we’re addressing the growing need for financial accounting advisory services, and how our fractional CFO offerings support small businesses with clarity and confidence.

Key Topics:

• What led to the rebrand and why it matters

• How the advisory landscape is shifting for small businesses

• Launching the Willow Cultivator: a financial health check for business owners

• Staying grounded in core values while growing as a team and brand

Links mentioned:

• Willow Cultivator Assessment: willowcfo.com/cultivator

• Learn more about fractional CFO services: willowcfo.com