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Cross-Domain Analytics for Multi-Unit Restaurant Brands: Benchmark Before You Build

Cross-Domain Analytics for Multi-Unit Restaurant Brands: Benchmark Before You Build

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About this listen

If your restaurant brand is operating with a split-site digital experience—like marketing.com linked to orders.brand.com—you’re not alone. But before you invest in a full custom digital build, you need to capture the right data today to prove ROI tomorrow.


In this episode, we break down:


  • Why revenue alone isn’t enough

  • Key metrics every restaurant brand should benchmark now (AOVs, conversion rates, drop-offs)

  • How cross-domain tracking across marketing and ordering sites unlocks real performance insights

  • A proprietary Olo-to-GA integration that delivers a frictionless analytics setup



This is must-know info for restaurant CMOs, marketing directors, and digital leads at multi-location brands aiming to validate growth and make smarter, data-backed decisions.


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