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Crisis Management 101: The First 90 Seconds

Crisis Management 101: The First 90 Seconds

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The first 90 seconds of a crisis can make or break your response. In this episode of the AmCon Daily Brief, Thom Rigsby breaks down how to turn confusion into coordinated action before it’s too late. Learn the three-part framework—Assess, Decide, Act—and how to identify the roles that naturally emerge in those critical first moments. Plus, discover a simple drill you can run tonight to sharpen your team’s response when every second counts.

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